The Founder's Marketing Office · Mortgage Tech default
A CMO's perspective. A 90-day GTM sprint. A founder-led video engine.
For founders running mortgage tech, fintech, or PE-portfolio companies who need a marketing leader, a repositioning sprint, and an audience-building video motion — without making three separate hires.
Industries we serve
Pick the lane closest to your business.
Primary depth
Mortgage Tech →
Primary growth
PropTech →
Primary umbrella
Fintech →
Strategic build
Private Equity →
Ready to hire? See our fintech, mortgage tech, proptech, and private equity marketing agency pages.
Bill Rice — Founder, Bill Rice Strategy Group.
30+ years inside mortgage, fintech, and financial services. Author of Sales Team of One. Publisher of The Lead Brief. Read the full story →
Productized solutions
Pick a single solution. Or run them as a bundle.
Six solutions you can take a la carte, or four named bundles built around how our typical engagements actually run.
Fractional CMO
Marketing leadership without the full-time hire
$8–15K/mo
GTM Strategy
90-day repositioning + go-to-market sprint
$8–17K/mo over 90 days
SEO + Content Strategy
Organic growth that compounds over time
$5–12K/mo
Sales Pipeline Development
Outbound execution via Outbounder partnership
$3.2–4.3K/mo
Lead Generation Platform
End-to-end platform we build and run for you
$25–75K + $1.5–5K/mo
Founder-Led Video
Founder video — Red Button Media production
$1.5–12K/mo (3 tiers)
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The Lead Brief
Weekly demand generation strategy for fintech and financial services leaders. Tactical, specific, no fluff.
