For fintech, mortgage-tech & proptech companies
Become the name your buyers already trust.
The B2B content, founder-led thought leadership, and product positioning that make your company the category's default answer — the engine that built Kaleidico.
In short: Bill Rice Strategy Group is a senior, strategy-led B2B demand-generation firm for fintech, mortgage-tech, proptech, and private-equity companies — a focused alternative to a full-service agency retainer or a full-time CMO hire, led by 30-year operator Bill Rice.
Proof, not adjectives
Companies I've helped become the name buyers trust.
30+
years inside mortgage, fintech, and financial services
4
named engagements you can check — not a case-study reel
1
operator start to finish — never a handed-off account team
Industries we serve
Pick the lane closest to your business.
Primary depth
Mortgage Tech
Companies selling to lenders — origination, servicing, and capital markets.
Growth lane
PropTech
Real-estate-tech companies building transaction and data infrastructure.
Umbrella
Fintech
B2B fintech with technical buyers and long, careful sales cycles.
Portfolio
Private Equity
One playbook run across a fintech or mortgage-tech portfolio.
Ready to hire? See the fintech, mortgage-tech, proptech, and private-equity agency pages.
Productized solutions
Take one piece. Or run the whole engine.
Six solutions à la carte, or four named bundles built around how my engagements actually run.
$8–15K/mo
Fractional CMO
Marketing leadership without the full-time hire.
$8–17K/mo · 90 days
GTM Strategy
Reposition and go to market in one 90-day sprint.
$5–12K/mo
SEO + Content
Organic demand that compounds instead of resetting.
$3.2–4.3K/mo
Sales Pipeline
Outbound that books meetings, via Outbounder.
$25–75K + $1.5–5K/mo
Lead Gen Platform
An owned lead engine we build and run for you.
$1.5–12K/mo
Founder-Led Video
A founder-video motion that builds audience, via Red Button.
One operator. Twenty years on both sides of the desk.
Bill Rice — 30+ years inside mortgage, fintech, and financial services. Author of Sales Team of One. Publisher of The Lead Brief. Read the full story →
The Lead Brief
My weekly demand-generation playbook for fintech, mortgage-tech, and proptech operators. Tactical, specific, no fluff.
Newsletter
The Lead Brief
Weekly demand generation strategy for fintech and financial services leaders. Tactical, specific, no fluff.
