An end-to-end lead generation platform built for B2B fintech, mortgage tech, and proptech vendors. We build the platform, run the marketing motion, and partner with Outbounder for the outreach motion — so you get one accountable engagement instead of three siloed vendors.

The Problem

Most growth-stage B2B vendors end up running three siloed teams. A content agency writes blog posts that nobody reads. A paid-media shop runs ads that don't connect to the funnel. An SDR vendor blasts cold templates that don't match the brand. The pieces don't talk; the motion doesn't compound; and the founder spends half their week on vendor management.

What you need is a single platform that owns the inbound and outbound motion, with one team accountable for pipeline.

How It Works

The platform has three connected pieces. We build and run the first two; we partner with Outbounder for the third — under a single brief and a single set of pipeline metrics.

Platform build (BRSG)

Custom-built website + landing pages + content engine + SEO foundation, sized for your stage. We build it; we own the technical and editorial work; you own the asset.

Marketing motion (BRSG)

Editorial calendar, demand-gen campaigns, email nurture, and analytics — all run by my team so the engine stays warm without you building marketing in-house.

Outreach motion (Outbounder)

Outbound prospecting, LinkedIn + email cadences, meeting booking — executed daily by Outbounder, our partner team. You see qualified meetings on the calendar; we see what converts.

Execution partnership

BRSG owns the platform and marketing. Outbounder owns the outreach.

I lead strategy, build the platform, and run editorial + demand-gen. Outbounder — Charlie Parfet (SDR architect) and John Jacquinet (operations) at getoutbounder.com — runs daily outbound. One brief, one pipeline target, two specialist teams.

Need help building your demand generation engine?

We work with fintech and financial services companies to create predictable pipeline. Let’s talk about your growth goals.

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Who This Is For

Founders building category position from scratch and want one accountable team end-to-end
Series A–B fintech / mortgage tech / proptech vendors that have outgrown a single-channel motion
Companies that have tried siloed agencies (a content shop + an SDR shop + a paid agency) and want them coordinated
Operators who would rather buy a system than hire a marketing team for 18 months

Investment

Build + run, monthly

$25–75K build + $1.5–5K/mo

One-time platform build sized to your stage and complexity. Ongoing run-rate covers BRSG marketing motion. Outbounder outreach is priced separately under the Sales Pipeline Development line; bundled in the Lead Gen Engine bundle for PropTech.

For PropTech vendors, the Lead Gen Engine bundle (Lead Gen Platform + GTM + SEO + Content) is the most-requested motion — built around the platform, with a 90-day GTM sprint up front and SEO + Content compounding from month two.

Lead Generation Platform