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GTM Strategy

Go-to-market plans built on content, SEO, and email — not just slide decks. We run 90-day GTM sprints that establish thought leadership, build autonomous content systems, and create inbound pipeline for fintech companies.

The Problem

Most GTM plans fail because they sit in a slide deck. Founders spend weeks on strategy documents that never translate to execution. Meanwhile, competitors are shipping campaigns and building pipeline. You don't need another plan — you need a system that moves from strategy to results in 90 days.

How It Works

We pair strategy with hands-on execution so you see pipeline impact inside 90 days — not 9 months.

Phase 1 — Discovery (Weeks 1-2)

  • ICP definition & buyer persona refinement
  • Competitive landscape analysis
  • Current pipeline & conversion audit
  • Sales & marketing alignment assessment

Phase 2 — Strategy (Weeks 3-4)

  • Channel strategy & budget allocation
  • Messaging & positioning framework
  • Content & outreach plan
  • KPI definition & attribution model

Phase 3 — Execution (Weeks 5-12)

  • Campaign launch across priority channels
  • Content production & distribution
  • Outbound sequences & nurture flows
  • Weekly performance reviews & optimization

Ready to launch your go-to-market plan?

Our 90-day GTM sprints get fintech companies from strategy to pipeline fast. Let’s talk about your launch.

Book a Strategy Call

What You Get

At day 90, your team has a working playbook and live campaigns. Most clients choose to continue with fractional CMO support to sustain momentum, but the system is designed to run independently.

Who This Is For

  • Pre-revenue or early-stage fintech companies that need to get from product to pipeline fast
  • Companies entering a new market segment or launching a new product line
  • Teams that have a marketing plan in a slide deck but no execution momentum
  • Founders who are doing everything themselves and need a structured system to scale

Investment

Monthly investment over 90-day sprint

$8–17K/mo

$25–50K total for a 90-day repositioning + go-to-market sprint. Strategy and hands-on execution — not just a deliverable deck.

Most clients transition to ongoing Fractional CMO support after the sprint to keep momentum, or roll the engagement into the Founder's Marketing Office bundle.

Related Reading

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Case Study

ProPair: Repositioning AI Technology for a 340% Market Expansion

How we repositioned an AI-powered mortgage technology company from a narrow lead scoring tool to a Predictive Revenue Intelligence Platform — expanding the addressable market and projected deal sizes by 2-3x.

Read the case study →
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