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Bill Rice Strategy Group — Home

PropTech · for real-estate-tech companies

The lead engine your category needs.

Content, positioning, and an owned lead-gen platform for real-estate-tech companies building transaction and data infrastructure. Lending-adjacent depth, platform-grade execution.

Book a Discovery — 45 minSee how I work
Trusted byZoomCasa30+ years inside lending-adjacent markets

Who I work with

Real-estate-tech companies building category positions.

Company stage
Series A through PE-owned mid-market.
Buyer side
VP Marketing, CMO, or founder still owning the GTM motion.
Product type
Transaction software, market data, AI infrastructure, brokerage tooling, MLS-adjacent platforms — anything sold into real-estate operators.

PropTech buyers are skeptical of marketing built for generic SaaS. Real-estate operators size up the companies they buy from through peer networks and transaction volume, not webinars and LinkedIn ads. Marketing that works here needs category context and lending-adjacent depth. See how I run it as a PropTech marketing agency — platform, process, pricing, and named results.

How to engage

The Lead Gen Engine is my most-requested PropTech motion.

An end-to-end platform I build and run. A 90-day GTM sprint up front. SEO + Content compounding from month two. Outbounder runs the outreach inside the platform. One brief, one set of pipeline metrics, three connected motions.

Lead Generation Platform

Custom-built site, landing pages, content engine, SEO foundation. I own the build; you own the asset.

GTM Strategy Sprint

90-day repositioning + go-to-market sprint. ICP refinement, channel architecture, day-60 go/no-go.

SEO + Content Strategy

Compounds from month two against the built funnel. Editorial calendar + technical SEO + production.

See the full bundle

PropTech work, named

Active engagement: ZoomCasa.

ZoomCasa · Lead Gen Engine
From white-label B2B back-office to direct consumer PropTech brand.
Active engagement with ZoomCasa — building the category position around AI-native transaction infrastructure. Brand system v6 locked, voice-and-tone framework, logo application guide, lead generation platform in build.
More cases publishing in 2026
PropTech case-study library is in build.
Want references for a specific category — transaction software, market data, brokerage tooling? I can share more in Discovery.

Or pick a single solution

Bundle not the right fit? Take one piece.

Lead Generation Platform

End-to-end platform I build and run.

GTM Strategy

90-day repositioning + go-to-market sprint.

SEO + Content Strategy

Compounding inbound engine.

Fractional CMO

Marketing leadership without the full-time hire.

How I work

I don't take every meeting.

I filter, nurture, and either book a Discovery or point you to the resource that actually helps. A Discovery is forty-five minutes on Google Meet. No slides. I cover your current pipeline, your ideal real-estate operator buyer, and where the next quarter of growth is supposed to come from. If I'm not the right fit — budget, timing, or category — I'll point you to a better resource.

Book a Discovery

Ready to talk?

Book a 45-minute Discovery, or take The Lead Brief and read for a few weeks first. Both work.

Book a DiscoveryGet The Lead Brief

My weekly demand-generation playbook for fintech, mortgage-tech, and proptech operators — tactical, specific, no fluff.