Services
Founder-Led Video
A founder-led video engine for B2B fintech, mortgage tech, and proptech vendors. I set the editorial direction and tie the videos to your category-positioning work; Mike Faraci's team at Red Button Media handles production. The result is video that compounds — not one-off content nobody re-watches.
The Problem
Most founder video efforts die in the production drag. The founder records on a webcam, the post-production sits in a backlog, and the cadence collapses by month three. Or you hire a freelance editor who delivers polished one-offs that don't connect to a thesis. Either way: video doesn't compound, the audience doesn't build, and the founder gives up.
Founder video works when production is handled and editorial direction sits with someone who understands your category. That's the gap this service fills.
How It Works
Each engagement starts with a positioning sprint — what is your thesis, who are you talking to, what do you have permission to claim. Then we set a cadence. Red Button captures and edits. I keep the editorial coherent so the videos compound around your category position rather than running off in three directions.
Production partnership
BRSG editorial direction. Red Button Media production.
Mike Faraci leads Red Button Media — the production team behind the founder content. I run editorial direction so the videos sit inside a coherent positioning narrative. You show up to record; the rest of the stack runs without you.
Three tiers
Pick the cadence that matches where you are in your category-positioning arc.
Starter
$1.5K/mo1 produced video / month
Right for founders just starting to build an audience. Monthly cadence, single-format (LinkedIn-native or YouTube short), Red Button handles capture, edit, and publish.
Growth
$4–6K/mo4 produced videos / month
Right for vendors with category-position work to do — content compounds at weekly cadence. Mixed format (LinkedIn + YouTube), light multi-camera setup, editorial alignment with BRSG content engine.
Founder Engine
$10–12K/moWeekly published, plus quarterly long-form
Right for founders building category authority. Weekly published shorts plus quarterly long-form (interview, podcast, or fireside) production. Red Button leads full production stack; BRSG runs editorial direction and distribution.
Need help building your demand generation engine?
We work with fintech and financial services companies to create predictable pipeline. Let’s talk about your growth goals.
Book a Strategy CallWho This Is For
- Founders who already speak well but don't have a production team behind them
- Vendors building category position where the founder is the most credible voice
- Companies with a thesis to communicate that's better expressed in 2-minute clips than blog posts
- Operators who want video to compound their content + LinkedIn motion, not exist as a one-off
Investment
Monthly investment
$1.5–12K/mo
Three-tier pricing scales with cadence and production stack. 90-day initial commitment, then month-to-month.
Founder-Led Video is the default add-on inside the Founder's Marketing Office bundle — pairing it with Fractional CMO and GTM Strategy gives you a complete category-position motion in one engagement.