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Sales Pipeline Development

Strategic outbound pipeline development built specifically for fintech companies. We combine 30 years of financial services expertise with multi-channel prospecting execution — LinkedIn and email campaigns that book qualified meetings with the right buyers.

The Problem

You've built a strong product. Your existing customers love it. But your calendar is empty. Founder-led sales got you to this point, but it doesn't scale — and the generic outbound agencies you've tried don't understand financial services buyers. They blast templates at "decision-makers" and wonder why response rates sit below 1%.

Financial services buyers are different. They're compliance-conscious, risk-averse, and evaluate vendors through peer networks — not cold emails from people who don't speak their language. You need outbound execution built on genuine industry expertise.

How It Works

We pair strategic pipeline consulting with a vetted execution team that runs your campaigns daily. You get the strategy and the execution — not a slide deck.

Phase 1 — Pipeline Audit (Weeks 1-2)

  • Current pipeline analysis & conversion audit
  • ICP definition for financial services buyers
  • Competitive outreach landscape review
  • Sales & marketing message alignment

Phase 2 — Outbound Strategy (Weeks 3-4)

  • Target account list development
  • Multi-channel messaging & scripts (LinkedIn + email)
  • Sequence architecture & cadence design
  • KPI definition & pipeline attribution model

Phase 3 — Campaign Execution (Ongoing)

  • 200 new prospects contacted daily
  • LinkedIn prospecting & connection campaigns
  • Cold email sequences with personalization
  • Weekly performance reviews & optimization

Need more qualified meetings on your calendar?

We run multi-channel outbound campaigns designed specifically for fintech sales teams. LinkedIn + email prospecting that books demos.

Book a Strategy Call

What You Get

Full-service outbound pipeline development, from strategy through execution:

  • ICP development & target account lists
  • LinkedIn prospecting campaigns
  • Cold email sequence design & execution
  • Multi-channel orchestration (LinkedIn + email)
  • Meeting booking & calendar management
  • Pipeline analytics & weekly reporting
  • Messaging & script development
  • Objection handling & demo scheduling (Premium)

Outbounder, our execution partner, handles the daily prospecting — US-based, President's Club-winning sales reps running campaigns across LinkedIn and email with a proprietary tech stack. No additional tool licensing required.

Execution partnership

BRSG strategy. Outbounder execution.

I lead the strategy, ICP work, and pipeline accountability. Outbounder — founded by Charlie Parfet (SDR architect) and John Jacquinet (operations) at getoutbounder.com — runs the daily outbound motion. You get strategy + execution under one engagement.

Who This Is For

This service is built for B2B fintech and financial services companies that need more qualified meetings on the calendar:

  • Fintech startups with strong product but no outbound sales motion
  • Mortgage technology companies expanding into new lender segments
  • Financial services SaaS companies with long sales cycles needing consistent pipeline
  • Insurtech companies validating product-market fit with targeted outreach

Investment

Monthly investment

$3.2–4.3K/mo

$3,200/mo for full multi-channel execution (LinkedIn + email). $4,300/mo for premium tier including objection handling and demo booking. 90-day initial commitment, then month-to-month.

For fintech vendors who need outbound paired with content and SEO, the Compounding Pipeline bundle pairs Sales Pipeline Development with SEO + Content Strategy at a blended monthly rate.

Related Reading

Explore the Sales Pipeline topic hub →

Case Study

ProPair: Building a Systematic Outbound Motion

How we built a 200+ daily touchpoint outbound system targeting enterprise mortgage technology buyers — combining email, LinkedIn, and phone into a repeatable pipeline engine that replaced founder-led sales.

Read the case study →
Book a Pipeline Strategy Call