Services
Sales Pipeline Development
Strategic outbound pipeline development built specifically for fintech companies. We combine 30 years of financial services expertise with multi-channel prospecting execution — LinkedIn and email campaigns that book qualified meetings with the right buyers.
The Problem
You've built a strong product. Your existing customers love it. But your calendar is empty. Founder-led sales got you to this point, but it doesn't scale — and the generic outbound agencies you've tried don't understand financial services buyers. They blast templates at "decision-makers" and wonder why response rates sit below 1%.
Financial services buyers are different. They're compliance-conscious, risk-averse, and evaluate vendors through peer networks — not cold emails from people who don't speak their language. You need outbound execution built on genuine industry expertise.
How It Works
We pair strategic pipeline consulting with a vetted execution team that runs your campaigns daily. You get the strategy and the execution — not a slide deck.
Phase 1 — Pipeline Audit (Weeks 1-2)
- Current pipeline analysis & conversion audit
- ICP definition for financial services buyers
- Competitive outreach landscape review
- Sales & marketing message alignment
Phase 2 — Outbound Strategy (Weeks 3-4)
- Target account list development
- Multi-channel messaging & scripts (LinkedIn + email)
- Sequence architecture & cadence design
- KPI definition & pipeline attribution model
Phase 3 — Campaign Execution (Ongoing)
- 200 new prospects contacted daily
- LinkedIn prospecting & connection campaigns
- Cold email sequences with personalization
- Weekly performance reviews & optimization
Need more qualified meetings on your calendar?
We run multi-channel outbound campaigns designed specifically for fintech sales teams. LinkedIn + email prospecting that books demos.
Book a Strategy CallWhat You Get
Full-service outbound pipeline development, from strategy through execution:
- ICP development & target account lists
- LinkedIn prospecting campaigns
- Cold email sequence design & execution
- Multi-channel orchestration (LinkedIn + email)
- Meeting booking & calendar management
- Pipeline analytics & weekly reporting
- Messaging & script development
- Objection handling & demo scheduling (Premium)
Outbounder, our execution partner, handles the daily prospecting — US-based, President's Club-winning sales reps running campaigns across LinkedIn and email with a proprietary tech stack. No additional tool licensing required.
Execution partnership
BRSG strategy. Outbounder execution.
I lead the strategy, ICP work, and pipeline accountability. Outbounder — founded by Charlie Parfet (SDR architect) and John Jacquinet (operations) at getoutbounder.com — runs the daily outbound motion. You get strategy + execution under one engagement.
Who This Is For
This service is built for B2B fintech and financial services companies that need more qualified meetings on the calendar:
- Fintech startups with strong product but no outbound sales motion
- Mortgage technology companies expanding into new lender segments
- Financial services SaaS companies with long sales cycles needing consistent pipeline
- Insurtech companies validating product-market fit with targeted outreach
Investment
Monthly investment
$3.2–4.3K/mo
$3,200/mo for full multi-channel execution (LinkedIn + email). $4,300/mo for premium tier including objection handling and demo booking. 90-day initial commitment, then month-to-month.
For fintech vendors who need outbound paired with content and SEO, the Compounding Pipeline bundle pairs Sales Pipeline Development with SEO + Content Strategy at a blended monthly rate.
Related Reading
- Cold Outreach Playbook for Fintech Founders
- How Fintech Companies Should Think About Demand Generation in 2026
- How to Run Founder-Led Sales and Lead Generation That Actually Drives Revenue
Explore the Sales Pipeline topic hub →
Case Study
ProPair: Building a Systematic Outbound Motion
How we built a 200+ daily touchpoint outbound system targeting enterprise mortgage technology buyers — combining email, LinkedIn, and phone into a repeatable pipeline engine that replaced founder-led sales.
Read the case study →