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Sales Pipeline Development

Strategic outbound pipeline development built specifically for fintech companies. We combine 30 years of financial services expertise with multi-channel prospecting execution — LinkedIn and email campaigns that book qualified meetings with the right buyers.

The Problem

You've built a strong product. Your existing customers love it. But your calendar is empty. Founder-led sales got you to this point, but it doesn't scale — and the generic outbound agencies you've tried don't understand financial services buyers. They blast templates at "decision-makers" and wonder why response rates sit below 1%.

Financial services buyers are different. They're compliance-conscious, risk-averse, and evaluate vendors through peer networks — not cold emails from people who don't speak their language. You need outbound execution built on genuine industry expertise.

How It Works

We pair strategic pipeline consulting with a vetted execution team that runs your campaigns daily. You get the strategy and the execution — not a slide deck.

Phase 1 — Pipeline Audit (Weeks 1-2)

  • Current pipeline analysis & conversion audit
  • ICP definition for financial services buyers
  • Competitive outreach landscape review
  • Sales & marketing message alignment

Phase 2 — Outbound Strategy (Weeks 3-4)

  • Target account list development
  • Multi-channel messaging & scripts (LinkedIn + email)
  • Sequence architecture & cadence design
  • KPI definition & pipeline attribution model

Phase 3 — Campaign Execution (Ongoing)

  • 200 new prospects contacted daily
  • LinkedIn prospecting & connection campaigns
  • Cold email sequences with personalization
  • Weekly performance reviews & optimization

Need more qualified meetings on your calendar?

We run multi-channel outbound campaigns designed specifically for fintech sales teams. LinkedIn + email prospecting that books demos.

Book a Strategy Call

What You Get

Full-service outbound pipeline development, from strategy through execution:

  • ICP development & target account lists
  • LinkedIn prospecting campaigns
  • Cold email sequence design & execution
  • Multi-channel orchestration (LinkedIn + email)
  • Meeting booking & calendar management
  • Pipeline analytics & weekly reporting
  • Messaging & script development
  • Objection handling & demo scheduling (Premium)

Our execution partner handles the daily prospecting — US-based, President's Club-winning sales reps running campaigns across LinkedIn and email with a proprietary tech stack. No additional tool licensing required.

Who This Is For

This service is built for B2B fintech and financial services companies that need more qualified meetings on the calendar:

  • Fintech startups with strong product but no outbound sales motion
  • Mortgage technology companies expanding into new lender segments
  • Financial services SaaS companies with long sales cycles needing consistent pipeline
  • Insurtech companies validating product-market fit with targeted outreach

Investment

Engagements start at $3,200/month for full multi-channel execution (LinkedIn + email). Premium plans including objection handling and demo booking start at $4,300/month. 90-day initial commitment, then month-to-month — no long-term contracts.

Related Reading

Explore the Sales Pipeline topic hub →

Case Study

ProPair: Building a Systematic Outbound Motion

How we built a 200+ daily touchpoint outbound system targeting enterprise mortgage technology buyers — combining email, LinkedIn, and phone into a repeatable pipeline engine that replaced founder-led sales.

Read the case study →
Book a Pipeline Strategy Call