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Go-to-market notes for fintech, mortgage-tech and proptech leaders
A short email from Bill Rice every Tuesday morning. It takes about five minutes to read and gives you one idea, one thing to do this week, and three links worth your time.
What's in each issue
Short, specific, and useful on Tuesday.
One idea, worked through
Each issue takes one problem, such as a positioning gap, a channel that stopped paying back, or a change in how buyers find you through AI search, and works it to a conclusion you can use.
One thing to do this week
Every issue ends the idea with a specific move you or your team can make before the next one arrives.
Three links worth your time
Three pieces from the past week, each with a line on why it matters to a growth leader in financial services or real estate tech.
Who reads it
Leaders who own a growth number.
- Founders and CEOs of fintech, mortgage-tech and proptech companies who still own the go-to-market plan
- CROs, CMOs and heads of marketing who are measured on pipeline and revenue
- Operating partners and portfolio leaders at PE firms backing companies in these markets
Topics rotate week to week:
- Go-to-market and positioning
- Demand generation
- SEO and AI search
- Founder-led brand
- Building and running the marketing team
- Market moves in fintech, mortgage and proptech
If you are deciding whether to hire help rather than read about it, the fintech marketing agency page explains how engagements work. The guides cover the same topics at full length.
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Newsletter
One idea a week, every Tuesday
Go-to-market notes for founders and growth leaders in fintech, mortgage-tech and proptech: one idea, one thing to do this week, three links worth reading.