Questions B2B founders ask before they engage us.

What industries does BRSG work with?

Four lending-adjacent industries: Mortgage Tech (vendors selling to lenders, servicers, and capital markets — Figure and ProPair are active retainers), PropTech (real-estate technology vendors building category positions — ZoomCasa is in build), Fintech (B2B fintechs with technical buyers and long sales cycles — Boldin is the anchor case), and Private Equity (portfolio-marketing engagements for PE firms with multiple holdings).

What does BRSG productize?

Six standalone solutions and four named bundles.

Solutions: Fractional CMO ($8–15K/mo), GTM Strategy ($8–17K/mo over 90 days), SEO + Content Strategy ($5–12K/mo), Sales Pipeline Development ($3.2–4.3K/mo), Lead Generation Platform ($25–75K build + $1.5–5K/mo), Founder-Led Video ($1.5–12K/mo, 3 tiers).

Bundles: The Founder's Marketing Office (Mortgage Tech default), The Compounding Pipeline (Fintech default), The Lead Gen Engine (PropTech default), The Portfolio Marketing Playbook (PE default).

How is this different from hiring an agency?

Agencies execute tactics. BRSG narrates strategy. I sit in your leadership conversations, understand your product roadmap, align with your sales team, and make trade-off decisions an outside agency can't.

For specialist execution, BRSG runs partner relationships under one engagement: Outbounder (Charlie Parfet + John Jacquinet) handles outbound outreach; Red Button Media (Mike Faraci) handles founder video production. You get strategy + accountable partners, not a stack of disconnected vendors.

When does fractional CMO make sense vs. full-time?

A fractional CMO makes sense when you need senior marketing leadership but aren't ready for a $250K+ full-time hire. Typical fit: Series A–B vendors doing $1M–$20M in revenue, or companies with a marketing team but no strategic direction. You get the same caliber of leadership at 30–40% of the cost. Past $20M ARR with a marketing team of 10+, a full-time CMO usually makes more sense.

How long until results?

Most engagements show measurable pipeline impact within 90–120 days.

First 30 days: diagnostic — auditing current state, defining ICP, building the GTM plan. Days 30–90: execution — launching campaigns, building content, activating channels. By day 90, inbound leads should be flowing.

Full pipeline maturity typically takes 6–9 months. Content and SEO compound longer — most clients see meaningful organic traffic gains within 90–120 days but the asset compounds for years.

What does pricing look like?

Every solution and bundle page surfaces a monthly bracket up front. Brackets calibrate based on company stage, scope, and industry — final quote within 48 hours of Discovery.

A typical full-bundle blended monthly run-rate sits in the $8–24K/mo range depending on which bundle (Compounding Pipeline lower, Founder's Marketing Office higher). Project-based engagements (GTM Strategy sprints, Lead Generation Platform builds) are bracketed separately.

Can I start with just one solution?

Yes. While many engagements run as a bundle, you can start with a single productized solution — Fractional CMO, GTM Strategy, SEO + Content Strategy, Sales Pipeline Development, Lead Generation Platform, or Founder-Led Video. Standalone solutions work when you already know which piece of the marketing motion you need.

What's a Discovery call?

A 45-minute conversation on Google Meet. No slides, no pitch.

We cover your current pipeline, your ideal buyer, and where the next quarter of growth is supposed to come from. By the end of the call, we'll either book a follow-up to scope an engagement, or point you at a better resource if BRSG isn't the right fit.

What does an engagement actually look like?

Most engagements start with a 90-day commitment. Inside that window, we run diagnostic, strategy, and the first wave of execution simultaneously — strategy doesn't sit in a deck while you wait for results.

After 90 days, engagements transition to month-to-month. Many clients continue with sustained execution; some bring the strategy in-house and we step back. Either path is supported by design.

Do you replace our existing marketing team?

No. The engagements lead and elevate your existing team. If you have marketers in-house, we provide strategic direction and accountability. If you're building from scratch, we help hire the right people and build the processes. The goal is always to make your team more effective, not to create dependency.

How does the partner-credit model work?

BRSG narrates strategy on every engagement. For specific execution layers we run named partnerships:

Outbounder (Charlie Parfet, John Jacquinet) — multi-channel outbound (LinkedIn + email cadences) for the Sales Pipeline Development solution and Compounding Pipeline bundle.

Red Button Media (Mike Faraci) — production team behind the Founder-Led Video solution and the video layer of the Founder's Marketing Office bundle.

You get one brief, one set of pipeline metrics, one accountable engagement — even when specialist work happens through partners.

Do you work with companies outside the US?

Primary focus is US-based vendors and operators. We work with international companies entering or expanding in the US market — if your target buyers are in the US, we can help regardless of where your company is headquartered.

How do you measure success?

Pipeline metrics, not vanity metrics. Primary KPIs: marketing-qualified leads (MQLs), sales-qualified leads (SQLs), marketing-sourced pipeline value, and marketing-influenced revenue.

Leading indicators (organic traffic, content engagement, conversion rates) get tracked too — but only insofar as they predict pipeline outcomes. If a marketing leader can't tell you the dollar value of pipeline their programs generated last quarter, that's a measurement problem, not a strategy problem.