Case Studies
Real engagements. Named clients. The work, not the wrapper.
BRSG works with a small number of clients at a time so we can go deep. Each engagement below covers the strategic frame, the bundle structure, and the outcomes — not just metrics that look good on a slide.
Mortgage Tech · Active retainer
Figure
SEO + Content Strategy + Fractional CMO
Build organic authority and a content engine for a publicly traded blockchain HELOC lender in one of the most compliance-heavy spaces in financial services.
- ›Full content + SEO infrastructure operational within 90 days
- ›10+ active content verticals with ongoing keyword-targeted production
- ›Executive thought leadership program and monthly B2B partner newsletters
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Mortgage Tech · Active retainer
ProPair
GTM Strategy + Content Engine
Market saw them as 'just another lead scoring tool' despite 46% validated conversion uplift. Needed repositioning to unlock a larger addressable market.
- ›Repositioned from point solution to platform — 340% expansion of addressable market
- ›Projected deal sizes increased from $150K–$300K to $400K–$800K
- ›Complete sales enablement toolkit and thought leadership content strategy
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Fintech · Engagement
Boldin
Fractional CMO + GTM Strategy
Had 350,000+ users and enterprise partners but no repeatable enterprise sales motion — every deal required the CEO's direct involvement.
- ›4-phase enterprise GTM framework replacing founder-led sales
- ›350,000+ user base mapped as internal champion pipeline
- ›Systematic outbound motion and complete sales enablement toolkit
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PropTech · Active engagement · in build
ZoomCasa
Lead Gen Engine bundle
PropTech transaction-infrastructure leader pivoting from white-label B2B back-office to direct consumer brand. Six programs, three audiences (homeowners, agents, lenders), and an agent co-branding model that needed to live across every page.
- ›v6 brand system locked through citation-driven CEO + CRO review process
- ›8 production mockups shipped under v6 (Cash Offer+, agent landing, lender landing, BBYS, Pre-Sale Prep, voice/tone, workspace, status)
- ›Voice-and-tone guide built from internal sales-floor language; logo application guide v2
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Want this kind of engagement?
Every engagement starts with a 45-minute Discovery on Google Meet.
No pitch — just an honest conversation about your growth goals, where your platform is today, and whether one of our productized engagements is the right fit. If we're not a fit, we'll point you toward a better resource.