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Bill Rice Strategy Group — Home

Mortgage Tech · for companies selling to lenders

Become the mortgage-tech name lenders trust.

I build content, founder-led thought leadership, and product positioning for companies selling to lenders — origination, servicing, capital markets. 20 years on both sides of that desk.

Book a Discovery — 45 minSee how I work
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Who I work with

Companies that sell to lenders — not the lenders themselves.

Company stage
Series A through PE-owned mid-market.
Buyer side
VP Marketing, CMO, or founder making the demand-gen call.
Product type
AI, data, origination tooling, lead-gen, point-of-sale, compliance, post-close — anything sold to mortgage lenders.

Companies selling to lenders live or die on how clearly their buyers understand the problem they solve. I build the marketing that makes that understanding inevitable. See how I work as a mortgage tech marketing agency — services, process, pricing, and named results.

Default engagement

The Founder's Marketing Office is my most-requested mortgage-tech motion.

A CMO's perspective without the hire, a 90-day repositioning sprint, and a founder-led video engine that builds your audience while you build the company.

Executive Marketing Leadership

Strategic direction across positioning, demand, and content — without hiring a CMO.

GTM Strategy

90-day repositioning + go-to-market sprint. ICP, messaging, channel + funnel architecture.

Founder-Led Video

Audience-building video engine produced in partnership with Red Button Media.

See the full bundle

How I work

I don't take every meeting.

I filter, nurture, and either book a Discovery or point you to the resource that actually helps.

A Discovery is forty-five minutes on Google Meet. No slides. I cover your current pipeline, your ideal lender buyer, and where the next quarter of growth is supposed to come from. If I'm not the right fit — budget, timing, or vertical — I'll point you to a better resource.

Book a Discovery

Ready to talk?

Book a 45-minute Discovery, or take The Lead Brief and read for a few weeks first. Both work.

Book a DiscoveryGet The Lead Brief

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