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Bill Rice Strategy Group — Home

Services · Productized engagements

Marketing services built for B2B founders in lending-adjacent industries.

Pick a single solution, or run them together as a bundle. Every engagement is scoped, time-bound, and built to ship marketing your team can keep running after we hand off.

Book a Discovery — 45 minSee industries we serve

Solutions

Six productized solutions. Pick one a la carte, or run them as a bundle.

Fractional CMO

Marketing leadership without the full-time hire

Embedded strategic leadership for your marketing org. We set the vision, build the team, and drive pipeline — on a fractional basis that scales with your stage.

$8–15K/mo

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GTM Strategy

Go-to-market plans that actually get executed

90-day GTM sprints built around your ICP, competitive landscape, and sales capacity. Strategy plus rapid implementation to get leads flowing fast.

$8–17K/mo over 90 days

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SEO + Content Strategy

Organic growth that compounds over time

Authority-building content strategy paired with technical SEO execution. We create the content engine that drives inbound leads month after month.

$5–12K/mo

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Sales Pipeline Development

Outbound execution via Outbounder partnership

Multi-channel prospecting (LinkedIn + email) for B2B fintech buyers. BRSG strategy + Outbounder execution. You show up to booked meetings.

$3.2–4.3K/mo

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Lead Generation Platform

End-to-end platform we build and run for you

Custom-built lead gen platform plus marketing motion run by BRSG and outreach motion run by Outbounder. One accountable engagement instead of three siloed vendors.

$25–75K build + $1.5–5K/mo

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Founder-Led Video

Founder video engine — Red Button Media production

Founder-led video tied to your category positioning. BRSG editorial direction; Mike Faraci's team at Red Button Media leads production. Three tiers from monthly cadence to weekly.

$1.5–12K/mo (3 tiers)

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Not sure which to pick?

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What's your biggest marketing challenge right now?

A 45-minute Discovery is the fastest way to know if there's a fit.

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