Services · Productized engagements
Marketing services built for B2B founders in lending-adjacent industries.
Pick a single solution, or run them together as a bundle. Every engagement is scoped, time-bound, and built to ship marketing your team can keep running after I hand off.
In short: Bill Rice Strategy Group offers six demand-generation services — Fractional CMO leadership, GTM strategy, SEO & content strategy, sales-pipeline development, a lead-generation platform, and founder-led video. Each is scoped and time-bound, and runs standalone or bundled.
Solutions
Six productized solutions. Pick one a la carte, or run them as a bundle.
Fractional CMO
Marketing leadership without the full-time hire
Embedded strategic leadership for your marketing org. I set the vision, build the team, and drive pipeline — on a fractional basis that scales with your stage.
$8–15K/mo
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GTM Strategy
Go-to-market plans that actually get executed
90-day GTM sprints built around your ICP, competitive landscape, and sales capacity. Strategy plus rapid implementation to get leads flowing fast.
$8–17K/mo over 90 days
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SEO + Content Strategy
Organic growth that compounds over time
Authority-building content strategy paired with technical SEO execution. I create the content engine that drives inbound leads month after month.
$5–12K/mo
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Sales Pipeline Development
Outbound execution via Outbounder partnership
Multi-channel prospecting (LinkedIn + email) for B2B fintech buyers. BRSG strategy + Outbounder execution. You show up to booked meetings.
$3.2–4.3K/mo
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Lead Generation Platform
End-to-end platform we build and run for you
Custom-built lead gen platform plus a marketing motion I run and an outreach motion run by Outbounder. One accountable engagement instead of three siloed agencies.
$25–75K build + $1.5–5K/mo
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Founder-Led Video
Founder video engine — Red Button Media production
Founder-led video tied to your category positioning. BRSG editorial direction; Mike Faraci's team at Red Button Media leads production. Three tiers from monthly cadence to weekly.
$1.5–12K/mo (3 tiers)
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