Fintech Marketing Agency · For technical buyers and long sales cycles
The fintech marketing agency that builds pipeline, not just campaigns.
We help B2B fintech and financial-services vendors turn skeptical, technical buyers into pipeline — with SEO and content, outbound, GTM strategy, and fractional CMO leadership. Twenty years inside the financial-services ecosystem. We speak the language and know the constraints.
Why you're looking for a fintech specialist
Generic B2B marketing doesn't survive contact with fintech.
Your buyers have been burned before. Buying committees stretch for months. Every claim has a compliance review attached. Most agencies that say “we do fintech” mean they will run the same playbook they run for everyone — with your logo added to the deck.
Marketing that works in fintech requires industry expertise, not just execution capacity. That is the entire reason this firm exists.
What we do
One engine, built against one ideal customer.
Take the whole engine or a single piece. Inbound and outbound run against the same ICP, with one brief and one set of pipeline numbers — so marketing and sales finally point in the same direction.
SEO + Content Strategy
A compounding inbound engine — authority content tied to your ICP's buying journey, paired with technical SEO that earns rankings in a YMYL category.
Sales Pipeline Development
Outbound prospecting against the same ICP — the motion that books meetings with skeptical, technical buying committees.
GTM Strategy
A 90-day repositioning and go-to-market sprint: ICP, message, channels, and the plan that points every dollar at pipeline.
Fractional CMO
Senior marketing leadership embedded with your team — strategy, hiring, and pipeline accountability without the $250K+ full-time hire.
Fintech work, named
Two anchor engagements you can check by name.
Why teams choose us
The bars we hold ourselves to — use them on any agency.
These are the same five-plus criteria we tell prospects to grade every firm against, including this one. If a larger execution shop or an in-house build serves you better, our guides will help you see that.
Operated inside fintech, not just marketed to it
Twenty years inside the financial-services ecosystem. Domain fluency is the difference between months of ramp and a running start.
Compliance is assumed, not bolted on
Every claim is written to survive legal and regulatory review the first time. In fintech, marketing that ignores compliance is marketing you can't ship.
Built for skeptical technical buyers
Content and outreach that earn credibility with risk-averse evaluators — not top-of-funnel volume that never converts a single technical buyer.
Senior people do the work
A small, senior firm — you are not handed to a junior account team. The people in the room are the people on the account.
Compounding systems over one-off campaigns
Inbound and outbound run against one ICP with one set of pipeline numbers — an engine that compounds, not a project that ends.
Named, checkable outcomes
Real engagements you can verify by name — Boldin, Figure — not anonymized logos in a deck.
How engagements work
From first call to a compounding engine.
01
Discovery
Forty-five minutes on Google Meet. We cover your current pipeline, your ideal fintech buyer, and where next quarter's growth is supposed to come from. If we're not the right fit, we'll point you to a better resource.
02
90-day diagnostic sprint
Audit your current state, sharpen the ICP, fix positioning, and stand up the first motion — so you see traction inside a quarter, not a year.
03
Build the engine
The compounding inbound engine and the outbound motion go live against the same ICP — one brief, one set of pipeline metrics.
04
Compound
Content rankings stack, outbound dials in, and reporting ties marketing to pipeline. The system gets cheaper per lead as it matures.
Investment
Senior work, priced below a full-time hire.
Typical engagement
Starts at $8–15K/mo
Roughly 30–40% of a senior full-time hire. 90-day commitment to start, then month-to-month. Scope scales with whether you need inbound, outbound, GTM strategy, fractional leadership, or the full engine.
Not sure where to start? Compare fractional CMO vs. agency vs. in-house or read our roundup of the best fintech marketing agencies to see where we fit.
Questions
Fintech marketing agency FAQ
What makes a fintech marketing agency different from a generalist B2B agency?
Fintech buyers are skeptical, technical, and slow to trust, sales cycles stretch across buying committees, and every marketing claim carries compliance review. A generalist agency runs the same B2B playbook with fintech logos in the deck. A fintech marketing agency writes for compliance by default, speaks to technical evaluators, and builds for long, multi-stakeholder sales cycles.
What does a fintech marketing agency engagement cost?
Most engagements start in the $8–15K/month range and scale with scope. That is roughly 30–40% of a full-time senior marketing hire. Engagements typically begin with a 90-day commitment, then move month-to-month. The exact number depends on whether you need inbound, outbound, GTM strategy, fractional leadership, or the full Compounding Pipeline bundle.
How fast will we see results?
Outbound pipeline can begin generating meetings within the first quarter. SEO and content compound more slowly — typically meaningful traffic and inbound by months 4–6 — but they keep paying off long after the spend stops. The 90-day diagnostic sprint is designed so you see traction inside a quarter.
Do you handle SEO, content, paid, and outbound — or just one?
You can take one piece or the whole engine. The most-requested fintech motion is the Compounding Pipeline: SEO + Content Strategy paired with Sales Pipeline Development, both running against the same ICP. Fractional CMO and GTM Strategy are available standalone or as the strategic layer on top.
What size and stage of fintech companies do you work with?
B2B fintech and financial-services vendors — typically scaling past $1M ARR — that have outgrown founder-led marketing but aren't ready for a full in-house team. Lending and mortgage tech, payments, banking technology, RegTech, wealth platforms, and blockchain/digital-asset companies.
Should we hire an agency, a fractional CMO, or build in-house?
It depends on whether you need execution capacity, senior strategic leadership, or a permanent team. We help you see that clearly even when the answer isn't us — see our fractional CMO vs. agency vs. in-house comparison, and our guide to evaluating any fintech marketing agency.
Ready to talk?
A Discovery is forty-five minutes on Google Meet. No slides.
We cover your current pipeline, your ideal fintech buyer, and where the next quarter of growth is supposed to come from. If we're not the right fit, we'll point you to a better resource. Either way you leave with something useful.