PropTech Marketing Agency · For vendors selling into real estate
The PropTech marketing agency that builds the lead engine, not just campaigns.
We help real-estate technology vendors turn skeptical operators and brokerages into pipeline — with an owned lead generation platform, GTM strategy, SEO and content, and fractional CMO leadership. Twenty years inside lending-adjacent markets. We speak the language and know the constraints.
Why you're looking for a PropTech specialist
SaaS marketing doesn't survive contact with real estate.
Real-estate operators are skeptical of marketing built for software. They evaluate vendors through peer networks and transaction volume, not webinars and paid social. Most agencies that say “we do PropTech” mean they will run the same SaaS demand-gen playbook — with your logo added to the deck.
Marketing that works in PropTech requires vendor expertise and lending-adjacent context, not just execution capacity. That is the entire reason this firm exists.
What we do
One platform, built against one operator buyer.
Take the whole engine or a single piece. The Lead Gen Engine is our most-requested PropTech motion — a platform we build and run, a GTM sprint up front, and SEO + content compounding from month two, all against the same ICP with one set of pipeline numbers.
Lead Generation Platform
An end-to-end platform we build and run — site, landing pages, content engine, and SEO foundation. We own the build; you own the asset.
GTM Strategy
A 90-day repositioning and go-to-market sprint: the ICP, the category message real-estate operators respond to, channel architecture, and a day-60 go/no-go.
SEO + Content Strategy
A compounding inbound engine that runs against the built funnel — authority content mapped to how operators evaluate vendors, plus the technical SEO that earns rankings.
Fractional CMO
Senior marketing leadership embedded with your team — strategy, hiring, and pipeline accountability without the $250K+ full-time hire.
PropTech work, named
An active engagement you can check by name.
Why teams choose us
The bars we hold ourselves to — use them on any agency.
These are the same criteria we tell prospects to grade every firm against, including this one. If a larger execution shop or an in-house build serves you better, our guides will help you see that.
Operated in lending-adjacent real-estate markets
Twenty years inside lending and the real-estate transaction. Domain fluency is the difference between months of ramp and a running start in a category most agencies have never sold into.
We market the vendor side, not the operator side
We work with the technology companies selling into real-estate operators, brokerages, and lenders — not the operators themselves. Your buyer is a VP of Marketing, a CMO, or a founder still owning the GTM motion.
Built for how operators actually evaluate vendors
Real-estate operators trust peer networks and transaction volume, not webinars and LinkedIn ads. We build credibility through the channels your buyers actually use — not generic SaaS demand-gen.
Senior people do the work
A small, senior firm — you are not handed to a junior account team. The people in the room are the people on the account.
A platform you own, not campaigns that end
The Lead Gen Engine is one platform with one ICP and one set of pipeline numbers — a compounding asset you keep, not a project that stops when the spend stops.
Named, checkable work
Real engagements you can verify by name — ZoomCasa — not anonymized logos in a deck.
How engagements work
From first call to a compounding engine.
01
Discovery
Forty-five minutes on Google Meet. We cover your current pipeline, your ideal operator buyer, and where next quarter's growth is supposed to come from. If we're not the right fit, we'll point you to a better resource.
02
90-day GTM sprint
Sharpen the ICP, fix the positioning that has your product sounding like every other SaaS tool, and stand up the platform — so you see traction inside a quarter, not a year.
03
Build the engine
The lead generation platform goes live; SEO and content compound from month two; outbound runs against the same ICP through our Outbounder partnership. One brief, one set of pipeline metrics.
04
Compound
Content rankings stack, the platform converts, outbound dials in, and reporting ties marketing to pipeline. The system gets cheaper per lead as it matures — and the asset is yours.
Investment
Senior work, priced below a full-time hire.
Typical engagement
Starts at $8–15K/mo
Roughly 30–40% of a senior full-time hire. 90-day commitment to start, then month-to-month. Scope scales with whether you need the full Lead Gen Engine platform, GTM strategy, inbound, or fractional leadership.
Not sure where to start? Compare fractional CMO vs. agency vs. in-house or read our PropTech industry overview to see where we fit.
Questions
PropTech marketing agency FAQ
What makes a PropTech marketing agency different from a generalist B2B agency?
Real-estate operators evaluate vendors through peer networks and transaction volume, not the SaaS demand-gen playbook of webinars and LinkedIn ads. A generalist agency runs that playbook with a PropTech logo in the deck. A PropTech marketing agency understands the real-estate transaction, speaks to operators and brokerages the way they actually buy, and builds for a category most agencies have never sold into.
Do you work with real-estate operators or with PropTech vendors?
Vendors. We work with the technology companies selling into real estate — transaction software, market data, AI infrastructure, brokerage tooling, and MLS-adjacent platforms — not the brokerages and operators buying it. Everything we build speaks to the operator as the buyer.
What does a PropTech marketing agency engagement cost?
Most engagements start in the $8–15K/month range and scale with scope. That is roughly 30–40% of a full-time senior marketing hire. Engagements typically begin with a 90-day commitment, then move month-to-month. The exact number depends on whether you need the full Lead Gen Engine platform, GTM strategy, inbound, or fractional leadership.
How fast will we see results?
The 90-day GTM sprint sets repositioning and the platform in motion inside a quarter. SEO and content compound more slowly — typically meaningful traffic and inbound by months 4–6 — but they keep paying off long after the spend stops, because the platform is an asset you own.
What kinds of PropTech companies do you work with?
Real-estate technology vendors — typically Series A through PE-owned mid-market — that have outgrown founder-led marketing but aren't ready for a full in-house team. Transaction software, market data, AI infrastructure, brokerage tooling, and MLS-adjacent platforms, with a particular edge in lending-adjacent categories.
Should we hire an agency, a fractional CMO, or build in-house?
It depends on whether you need execution capacity, senior strategic leadership, or a permanent team. We help you see that clearly even when the answer isn't us — see our fractional CMO vs. agency vs. in-house comparison, and our PropTech industry overview for where we fit.
Ready to talk?
A Discovery is forty-five minutes on Google Meet. No slides.
We cover your current pipeline, your ideal operator buyer, and where the next quarter of growth is supposed to come from. If we're not the right fit, we'll point you to a better resource. Either way you leave with something useful.