Industries
Four lending-adjacent industries. One authority engine.
Content, founder-led thought leadership, and product positioning for B2B companies and operators. Pick the lane closest to your business — each industry page covers my buyer focus, active engagements, and the bundle I typically recommend.
In short: Bill Rice Strategy Group serves four lending-adjacent B2B industries — fintech, mortgage technology, proptech, and private equity — with demand-generation strategy, founder-led thought leadership, and product positioning tuned to each vertical's buyers.
Primary depth
Mortgage Tech
Companies selling to mortgage lenders — AI, data, origination, point-of-sale, compliance, post-close. Twenty years inside the industry; active retainers at Figure and ProPair.
Primary umbrella
Fintech
B2B fintech companies looking to build content engines, sharpen positioning, and convert technical capability into demand. Boldin's financial-planning platform is a representative engagement.
Primary growth
PropTech
Real-estate technology companies building category positions in transaction software, market data, and operational tooling. ZoomCasa is an active engagement.
Strategic build
Private Equity
Portfolio-marketing engagements for PE firms with multiple fintech or mortgage-tech holdings. The Portfolio Marketing Playbook is a meta-bundle, scoped per engagement.
Not sure which industry page fits?
Tell me about your business in the funnel. I'll route you to the right resource — or to a 45-minute Discovery if there's a fit.
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