The Lead Gen Engine · The default PropTech motion
A platform we build. A GTM sprint. An organic engine that compounds.
For PropTech and lending-adjacent vendors who would rather buy a complete lead generation engine than hire a marketing team. We build the platform, run the 90-day GTM sprint, and feed organic content into it from month two.
What's in the engine
Three engagements. Sequenced for compound effect.
Lead Generation Platform
The custom-built platform: site, landing pages, content engine, SEO foundation. We own the build; you own the asset.
$25–75K project, sized to stage and complexity. Outbounder partnership available for outreach motion inside the platform.
GTM Strategy Sprint
90-day repositioning + go-to-market sprint that runs alongside the platform build.
ICP refinement, channel architecture, day-60 go/no-go. Strategy and hands-on execution — not a deck.
SEO + Content Strategy
The compounding piece. Editorial calendar + technical SEO + content production tied to the platform's funnel architecture.
Starts in month two so it compounds against a built funnel, not into a vacuum.
Sequencing is the trick: build the platform, run the GTM sprint at the same time, then layer organic content from month two so it compounds against a real funnel. Most agencies do these as separate engagements with separate vendors. We run one brief and one set of pipeline metrics across all three.
Built for
Vendors who want a complete engine, not a stack of agencies.
PropTech
Real-estate technology vendors building platforms in transaction software, market data, and operational tooling.
Mortgage Tech vendors
When the engagement needs an actual platform built and run, not just a marketing leader.
B2B platforms
Companies whose moat will be content and organic search 18 months out, not paid acquisition.
What it costs
Bracketed up front. Calibrated within the first Discovery.
Build cost calibrates with platform complexity (single product, multi-product, marketplace). Monthly run-rate is BRSG only; if you add Sales Pipeline Development for outbound, Outbounder partnership pricing applies separately.
How we work
One brief. One set of pipeline metrics. Three engagements running in sequence.
A Lead Gen Engine Discovery covers the platform scope, the GTM sprint window, and the content layer. Forty-five minutes, Google Meet, no slides. If you don't need the full motion, I'll point you at the right standalone solution.