Founder's Marketing Office · The default mortgage tech motion
A CMO's perspective. A 90-day GTM sprint. A founder-led video engine.
For founders running mortgage tech, fintech, or PE-portfolio companies who need a marketing leader, a repositioning sprint, and an audience-building video motion — without making three separate hires.
What's in the office
Three engagements that compound. One operating rhythm.
Executive Marketing Leadership
A senior marketing perspective inside the executive team — without the cost or recruiting cycle of a full-time CMO.
Strategic direction across positioning, demand, and content. Weekly working sessions. Board / leadership presence.
GTM Strategy Sprint
A 90-day repositioning + go-to-market engagement that resets the whole funnel.
ICP refinement, messaging guide, channel + funnel architecture, 90-day roadmap, day-60 go/no-go check.
Founder-Led Video
The audience-building motion that compounds while you build the company.
Produced in partnership with Red Button Media (Mike Faraci). Shot, edited, distributed across LinkedIn + YouTube.
Bundled for sequencing: leadership sets direction, the sprint resets the engine, and the video motion builds the audience. Each piece can stand alone — together they cover the full founder marketing problem.
Built for
Founders who need leadership, strategy, and audience — at the same time.
Mortgage Tech
Companies selling to lenders, servicers, capital markets. The lane I know best.
Fintech
B2B fintechs at Series A through B+ where the founder still owns the GTM motion.
PE Portfolio Cos
Post-close 100-day windows where the new operator needs marketing reset fast.
Case study
An AI company selling to mortgage lenders, repositioned for a bigger buyer.
The product was strong. Buyers filed it under a narrow category, so deals stayed small. The Founder's Marketing Office motion repositioned it for a larger buyer, rebuilt the sales story around that buyer, and produced founder-led content that opened enterprise conversations.
The internal team kept the content and sales assets and carried them forward.
What it costs
Bracketed up front. Calibrated within the first Discovery.
Brackets calibrate based on company stage, scope, and which solutions you keep running after the 90-day sprint. Final quote within 48 hours of Discovery.
How I work
I don't take every meeting. I filter, nurture, and either book a Discovery or point you to the resource that actually helps.
A Founder's Marketing Office Discovery covers the three engagements, the sequencing, where you are today, and what the next quarter actually needs. Forty-five minutes, Google Meet, no slides. If it's not a fit, I'll point you somewhere better.