Founder's Marketing Office · The default mortgage tech motion
A CMO's perspective. A 90-day GTM sprint. A founder-led video engine.
For founders running mortgage tech, fintech, or PE-portfolio companies who need a marketing leader, a repositioning sprint, and an audience-building video motion — without making three separate hires.
What's in the office
Three engagements that compound. One operating rhythm.
Executive Marketing Leadership
A senior marketing perspective inside the executive team — without the cost or recruiting cycle of a full-time CMO.
Strategic direction across positioning, demand, and content. Weekly working sessions. Board / leadership presence.
GTM Strategy Sprint
A 90-day repositioning + go-to-market engagement that resets the whole funnel.
ICP refinement, messaging guide, channel + funnel architecture, 90-day roadmap, day-60 go/no-go check.
Founder-Led Video
The audience-building motion that compounds while you build the company.
Produced in partnership with Red Button Media (Mike Faraci). Shot, edited, distributed across LinkedIn + YouTube.
Bundled for sequencing: leadership sets direction, the sprint resets the engine, and the video motion builds the audience. Each piece can stand alone — together they cover the full founder marketing problem.
Built for
Founders who need leadership, strategy, and audience — at the same time.
Mortgage Tech
Vendors selling to lenders, servicers, capital markets. The Figure and ProPair lane.
Fintech
B2B fintechs at Series A through B+ where the founder still owns the GTM motion.
PE Portfolio Cos
Post-close 100-day windows where the new operator needs marketing reset fast.
Case study
ProPair: from point-solution to Predictive Revenue Intelligence Platform.
ProPair came in with a strong AI lead-scoring product but a positioning that kept them inside a narrow point-solution category. The Founder's Marketing Office motion ran a 90-day repositioning sprint, rewrote the GTM around Predictive Revenue Intelligence, and produced founder-led content that lifted them into enterprise conversations.
The result: a 340% expansion of addressable market, 46% conversion uplift validated across 390K+ leads, and a content + asset library that the internal team could carry forward.
What it costs
Bracketed up front. Calibrated within the first Discovery.
Brackets calibrate based on company stage, scope, and which solutions you keep running after the 90-day sprint. Final quote within 48 hours of Discovery.
How we work
We don't take every meeting. We filter, nurture, and either book a Discovery or point you to the resource that actually helps.
A Founder's Marketing Office Discovery covers the three engagements, the sequencing, where you are today, and what the next quarter actually needs. Forty-five minutes, Google Meet, no slides. If we're not a fit, we'll point you somewhere better.