Business owners who build Ideal Customer Profile (ICP) will have an advantage in their outreach strategies. LinkedIn Sales Navigator offers a powerful tool to help you find and target the right prospects. Here’s a simple guide to creating and using saved searches in Sales Navigator to refine your ICP and scale your outreach.
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Step 1: Build Ideal Customer Profile (ICP) in Sales Navigator
LinkedIn Sales Navigator for ICP offers advanced search features that help you create an Ideal Customer Profile LinkedIn. Begin your search by filtering for companies, job roles, industries, and locations that align with your ideal customers. This allows you to narrow down your target audience and focus on those who are more likely to buy your product or service.
Sales Navigator for ICP is an interactive search tool that lets you refine these criteria as you go. As you scan through the profiles, patterns will emerge. You’ll be able to quickly verify if these individuals match your ICP, helping you ensure your targeting is on point.
Step 2: Save Your Search for Ongoing Use
Once you’re happy with your filtered list, save it in your LinkedIn Sales Navigator saved searches. This is crucial for staying organized and saving time. A saved search means your virtual assistant (VA) can easily access it and start outreach without constant updates. It’s a dynamic list that updates as new prospects meet your criteria.
Step 3: Leverage Virtual Assistants for Outreach
With your saved search in place, hand it off to your virtual assistant. They can now take over the outreach process, reaching out to fresh prospects as they appear in the search results. Your VA can use a simple outreach script, helping you scale without compromising quality.
Read More: LinkedIn Lead Generation: A Simple 4-Step Process
Use LinkedIn Sales Navigator ICP to build customer profiles and leverage virtual assistants for outreach, to streamline your prospecting process. This approach saves you time, keeps your targeting precise, and ensures you’re always reaching the right audience.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
