The Compounding Pipeline · The default fintech motion
Inbound that compounds. Outbound that books meetings. Same ICP.
For B2B fintech vendors who want both motions running together — not the usual mismatched stack of a content shop and an SDR vendor that never speak. One brief, one ICP, one set of pipeline numbers.
What's in the pipeline
Two motions. Same ICP. One set of numbers.
SEO + Content Strategy
The compounding inbound engine. Authority content tied to your ICP's buying journey, paired with technical SEO execution.
Editorial calendar, technical audit, content production, ongoing optimization. Compounds month over month.
Sales Pipeline Development
Outbound prospecting against the same ICP, executed by Outbounder — LinkedIn + email cadences that book qualified meetings.
Outbounder runs the daily motion (Charlie Parfet, John Jacquinet). I keep messaging aligned with the inbound work.
The trick is alignment. Most companies run the two motions through siloed teams with different ICPs and contradicting messaging. This bundle runs both off the same ICP brief and the same value-prop matrix — so your outbound warms up your inbound, and your inbound feeds your outbound retargeting list. Compound effect.
Built for
Fintech vendors with long cycles and clear ICPs.
Fintech
Payments, banking-as-a-service, RegTech, compliance — companies with technical buyers and long evaluation cycles.
Mortgage Tech operators
When the founder is past category-positioning and needs the engine running.
B2B SaaS, long cycles
Buyers who research for months. Inbound + outbound coordination matters more than either alone.
What it costs
Two solutions. Two monthly buckets. One pipeline.
Brackets calibrate based on content production volume and outbound tier (basic vs. premium with demo booking). Quote within 48 hours of Discovery.
How we work
Same ICP brief. Same value-prop matrix. Two motions running in concert.
A Compounding Pipeline Discovery covers your current inbound state, your outbound history, and where the next quarter of pipeline needs to come from. Forty-five minutes, Google Meet, no slides. If you only need one of the two motions, I'll point you at the right standalone solution.