If you’re still thinking short-form video is just for B2C, you’re leaving revenue on the table.
Today’s B2B buyers are on LinkedIn, YouTube, and even TikTok—scrolling, evaluating, and deciding who they trust before they ever fill out a form.
A tight video funnel doesn’t just build awareness. It builds pipeline.
Why Short-Form Video Works for B2B
- It earns attention quickly – You’ve got 3 seconds. Video wins that battle.
- It simplifies the complex – One product feature = one visual hook.
- It builds trust fast – Your face, your tone, your conviction.
- It creates content velocity – One 60-second video = 5 follow-up assets.
And most of your competitors aren’t doing it well—yet.
The 3-Stage B2B Video Funnel
1. Awareness (Problem-Aware)
Goal: Stop the scroll. Show them you understand the pain.
Content examples:
- “If your CRM is full of leads your reps never touch…”
- “Why attribution models keep lying to RevOps teams”
- “3 signs your demo process is too complex”
Post as raw video with captions. Add no CTA—just clarity.
2. Consideration (Solution-Aware)
Goal: Prove you have a better way.
Content examples:
- “Here’s how our AI sorts 300 leads in 5 seconds”
- “Before-and-after: How we cut CAC in half with a funnel rewrite”
- “What our top-performing customers do differently”
CTA: “DM me ‘sort’ and I’ll send the framework.”
This turns engagement into intent—without friction.
3. Decision (Ready to Act)
Goal: Drive action from warm leads.
Content examples:
- Mini demo walk-through
- FAQ or objection-handling (price, timing, team size)
- “What working with us looks like in week 1”
CTA: “If you’re on the fence, here’s what happens after you book a call.”
How to Build Your Weekly Video Funnel
- Monday – Post a pain-based awareness video
- Wednesday – Post a solution breakdown with CTA
- Friday – Post a story, testimonial, or founder insight
Each video = 60–90 seconds
Each one adds to your trust loop
Each one shows you’re present—and credible
What to Do This Week
- Pick one buyer pain and write a 3-line script around it
- Record with your phone—good light, clear mic, no fancy edits
- Post it on LinkedIn with no link, just a line like “Relatable?”
- Engage in the comments—ask follow-up questions
- Repeat weekly, and build a video bank that closes deals while you sleep
You don’t need a production team.
You need clarity, consistency, and a phone camera.
