When it comes to growing your audience, it’s often best to start where the traffic already exists. Find a platform that has your ideal audience and focus your efforts there. Create content on an established platform to take advantage of the built-in traffic and algorithms to get your content in front of the right people.
Want to know how to create content that engages and converts? Schedule a Discovery Call and learn how to optimize your content marketing strategy for better sales results.
Leverage Existing Platforms to Gain an Advantage
Instead of trying to build an audience from scratch, identify content distribution platforms that already have a strong user base relevant to your niche. LinkedIn, YouTube and industry-specific sites allow you to tap into their traffic and algorithms to boost content reach.
The key is to create content that aligns with what works on that platform. Do some research. Look at the top-performing content and think about how you can apply similar strategies. When you create content that plays to the algorithm, it becomes much easier to get in front of your target audience without having to pay for ads.
Focus on Content That Engages and Converts
Once you’ve chosen your platform, think strategically about what type of content will resonate with your audience. What questions are they asking? What problems are they trying to solve? Tailor your content to meet those needs, and you’ll engage your audience and build trust.
Trust leads to conversions. The more value you provide through your content, the more your audience will see you as an authority. That makes them more likely to reach out and engage with your product or service.
Read More: Effective Digital Marketing Strategies for Early-Stage Startups
Play to the Algorithm
Each platform has an algorithm that determines what content gets shown to users. Understanding how to work with the algorithm can make a huge difference in your content’s visibility.
For example, content distribution platforms like LinkedIn prioritize engagement, so content that encourages comments and interaction will perform better. On YouTube, videos with higher watch times and regular uploads get pushed more. Play to these factors to boost content reach.
Key Takeaway: Build on What Already Works
Don’t reinvent the wheel. Find platforms where your audience already spends time and use them to your advantage. With the right content marketing strategy, you can leverage existing platforms and get your content in front of people who are already interested in what you offer.
Focus on content that engages and converts, and understand how platform algorithms work to significantly boost your reach without starting from zero.
