How to Create a 90-Day Content Engine That Supports Sales

In today’s fast-paced digital landscape, a well-structured content strategy is crucial for driving sales and achieving business goals. A 90-day content plan offers a focused approach to content creation, ensuring alignment with sales objectives and audience needs.

🎯 Why a 90-Day Content Strategy?

A 90-day content strategy provides a manageable timeframe to plan, execute, and assess content initiatives. It allows for agility in responding to market changes while maintaining a clear focus on sales targets.

🛠️ Building Your 90-Day Content Engine

1. Set Clear Goals

Begin by defining specific, measurable objectives for the 90-day period. These could include increasing website traffic, generating leads, or boosting product sales.

2. Understand Your Audience

Conduct research to identify your target audience’s needs, preferences, and pain points. This insight will inform content topics and formats that resonate with your audience.

3. Audit Existing Content

Review your current content assets to determine what can be repurposed, updated, or retired. This ensures consistency and maximizes the value of existing materials.

4. Develop a Content Calendar

Create a detailed calendar outlining content topics, formats, publication dates, and distribution channels. This roadmap keeps your team aligned and ensures timely execution.

5. Align Content with Sales Funnel

Map content to each stage of the sales funnel—awareness, consideration, and decision. This ensures that your content guides prospects through their buying journey effectively.

📈 Measuring Success

Regularly track key performance indicators (KPIs) such as website traffic, engagement metrics, lead conversion rates, and sales figures. Analyzing these metrics helps refine your strategy and demonstrate ROI.

🔄 Iteration and Optimization

At the end of the 90-day period, assess the performance of your content strategy. Identify what worked, what didn’t, and areas for improvement. Use these insights to inform your next 90-day plan, fostering continuous growth and alignment with sales objectives.