LinkedIn isn’t just a job board anymore—it’s your startup’s credibility engine.
And no, you don’t need to post daily, write threads, or go viral.
You just need 15 minutes a day and a repeatable system.
Here’s how to build real authority that compounds.
Step 1: One-Time Profile Optimization
Before you post anything, your profile should:
- Clearly state who you help and how (headline)
- Tell a founder-first story in your About section
- Link out to your product, site, or demo
- Use a clean, professional photo and banner
Think of this as your landing page. If your posts work, people will click back here.
The Daily 15-Minute LinkedIn Routine
Minutes 1–5: Strategic Engagement
- Comment on 2 posts from ideal clients, peers, or influencers
- Start with: “This resonates because…” or “We’ve seen this firsthand in…”
- Like and reply to any comments on your own posts
- Accept relevant connection requests
This keeps your name in feed without writing a post.
Minutes 6–10: Post or Reshare
Rotate between these content types:
- Insight or lesson from a client convo
- A behind-the-scenes look at your product
- A strong POV on something broken in your industry
- Wins or milestones (but keep it useful, not just celebratory)
Prompt GPT:
“Write a short LinkedIn post in a founder’s voice about why B2B demo no-shows are a signal—not a failure.”
Add value. Start a conversation. Don’t pitch.
Minutes 11–15: Build the Right Network
- Connect with 2–3 new people a day (VCs, partners, ideal buyers)
- Personalize the request: “Saw your post on X—would love to stay in touch.”
- Follow 1–2 prospects and comment on their content to warm the future relationship
This compounds visibility and makes future outreach 10x easier.
Weekly Post Structure
- Monday: Share your goals, roadmap, or what you’re testing this week
- Tuesday: Teach—drop a tactic or answer a common client question
- Wednesday: Highlight a user win, customer quote, or mini-case study
- Thursday: Post a “founder POV” take or myth-busting idea
- Friday: Reflect on the week, a personal lesson, or market trend
Use GPT to pre-draft posts, then edit in your voice.
You don’t need a content team—just a prompt system.
What to Do This Week
- Update your profile headline and About section
- Write and schedule 3 posts using a simple prompt: “What did I learn this week that my ICP would care about?”
- Set a recurring 15-minute block on your calendar each morning
- Track replies, profile views, and DM conversations—those are your real KPIs
LinkedIn authority isn’t about followers.
It’s about contextual credibility—and that starts with daily, intentional action.
