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B2B Marketing Strategy

Before You Book a Call

By Bill Rice

You're here because you're thinking about working together.

That's a good sign.

But before you grab time on my calendar, here's what I need you to understand:

This isn't a sales call.

It's not a demo.

And it's not free consulting.

It's a focused strategy session—for B2B founders and GTM leaders who've already done their homework.


👊 Why This Page Exists

I don't take cold calls.

Not because I'm trying to be exclusive—but because high-leverage work requires alignment.

The founders and execs I work best with:

  • Want a systems-first approach to B2B growth
  • Don't expect overnight fixes—but want traction fast
  • Have read the frameworks, tested the thinking, and are ready to build something real

So if that's you—great.

Here's how to prep.


🧠 Step 1: Read These First

If you haven't read the following articles yet, do that now. They form the backbone of how I work with clients.

You don't have to agree with everything.

But if you don't engage with the thinking, we're not going to get far.


📬 Step 2: Subscribe to the Brief

If you haven't already, subscribe to The Lead Brief (use the form at the bottom of any page). It's the fastest way to:

  • Stay sharp on what's working in B2B right now
  • Understand how I think about systems, strategy, and leverage
  • Start building trust—before we ever talk

💡 Every client I've worked with started there first.


Step 3: Still Interested? Let's Talk

If you've read the playbooks and subscribed to the Brief—awesome.

Now we're ready to talk.

On our call, we'll cover:

  • Where you are in your GTM journey
  • What traction looks like in the next 90 days
  • How we could work together (if it's a fit)

If that sounds like the conversation you're ready for…

➡️ Click here to schedule a Discovery Session


👋 If You're Not Ready…

That's totally fine.

Instead, start here:

  • Start Here Page – to learn the philosophy
  • Subscribe to The Lead Brief (scroll down) – to get weekly founder-first insights
  • Or just keep reading the blog, no strings attached

You don't need to hire an agency. You need a system.

Let's build one—if you're ready.

Let's work together

Book a Strategy Call

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