Do you want to generate predictable, reliable inbound leads for your business? With the right strategies, tools, and mindset, you can turn cold prospects into high-converting leads. Let’s dive into three steps you need to implement, inspired by strategies from top books by Alex Hormozi and Russell Brunson. These approaches work for both B2B and B2C businesses.
Do you want to build an inbound lead generation system that works? Schedule a Discovery Call today to learn how to transform your sales and marketing.
Step 1: Craft an Irresistible Offer
An irresistible offer is the foundation of reliable lead generation systems. Your offer must address your ideal customer profile’s (ICP’s) pain points and desires.
How to Build the Right Offer:
- Understand Your ICP: Deeply research your target audience. Learn their challenges, current solutions, and unmet needs.
- Create Clarity: Your primary offer should be easy to understand. Tailor it to solution-aware prospects who are ready to buy.
- Include Lead Magnets: For prospects not ready to purchase, create educational resources that pull them further into your funnel.
Example:
If you sell SaaS, your primary offer might be a free trial or consultation. Your lead magnet could be a downloadable guide that solves a specific problem for your ICP.
Step 2: Build High-Converting Lead Funnels
Once you have a great offer, create a funnel that nurtures leads from awareness to action.
Key Components of a High-Converting Lead Funnels:
- Landing Page: Use a survey-style form instead of a generic “Contact Us” form. Asking targeted questions shows prospects you understand their needs.
- Next Steps Page: Replace “Thank You” pages with actionable “Next Steps” pages. Clearly outline what will happen next and encourage scheduling a meeting.
- Lead Nurturing: Not every lead converts immediately. Use automated follow-ups to educate, add value, and build trust over time.
Pro Tip:
Many B2B leads are captured on mobile devices. Use multiple-choice questions in your survey forms for easier completion.
Read More: 5 Lead Generation Strategies for Tech Startups
Step 3: Personal Branding for Business
People do business with people, not just companies. Personal branding for business can dramatically improve your inbound lead generation efforts.
Steps to Build Your Brand:
- Create Content Around Pain Points: Use your ICP research to outline common challenges and provide solutions.
- Focus on Video: Video builds trust quickly. Start with short videos that address specific pain points.
- Repurpose Content: Use videos as a base for LinkedIn posts, blog articles, and email campaigns.
Example Workflow:
- Record a video about a common industry pain point.
- Break the video into short clips for LinkedIn.
- Write a blog post summarizing the key points.
- Share an email linking back to the post.
Your Turn to Take Action
Think about your current inbound lead generation system. Do you have a clear offer that aligns with your ICP? Are you nurturing your leads effectively?
If not, start by focusing on one of these steps and build from there. Small, consistent improvements will help you create reliable lead-generation systems over time.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
