Let’s be blunt—if you’re building in fintech and not publishing, you’re invisible.
But you’re also busy. You don’t have time to write 1,500-word explainers on capital efficiency or PSD2 compliance.
This is where GPT comes in—not just as a writer, but as a strategic co-pilot. When you train it on your voice, your market, and your customer pain points, it becomes your content engine.
Here’s how to use it to build authority in a space that doesn’t trust easily.
1. Turn Customer Conversations Into Content
Every time you explain your product to a skeptical CFO or walk a founder through your onboarding process—that’s content.
Prompt your GPT:
“Summarize this support call transcript into a blog post that explains our approach to secure payments for B2B SaaS platforms.”
You’ll go from reactive explanations to proactive authority.
2. Own Your Niche With Insight-Driven Posts
Generic content won’t cut it in fintech. Use GPT to:
- Analyze trends in your vertical
- Summarize regulation changes
- Draft POV content that positions your startup as a guide—not just a vendor
Prompt:
“Write a founder’s perspective on how embedded finance is changing procurement in mid-market SaaS.”
That’s thought leadership that builds trust—and pipeline.
3. Build an Always-On Content Engine
Train GPT on:
- Your FAQs
- Sales decks
- Investor updates
- Win/loss notes
Then build prompts for:
- LinkedIn posts
- Cold email value props
- Customer onboarding guides
- Internal documentation
Now content isn’t a bottleneck. It’s baked into your GTM motion.
4. Layer SEO Into Every Piece
Prompt GPT to:
- Cluster fintech-relevant keywords
- Write SEO-optimized blog intros
- Generate title tags and meta descriptions for your top-performing pages
You don’t need to write for Google—but you should be easy to find when someone searches “treasury management for startups.”
5. Distribute With Precision
GPT can repurpose:
- Longform into carousels
- Blog posts into tweets
- Whitepapers into nurture email sequences
Build a distribution prompt like:
“Take this blog post and write 3 LinkedIn posts for fintech founders at seed-stage companies who are struggling with compliance overhead.”
One idea. Multiple assets. Consistent message.
What to Do This Week
- Pick your most repeated sales or support question
- Prompt GPT to write a blog post, LinkedIn post, and FAQ response on that topic
- Review, edit, and publish
- Track engagement and add it to your sales enablement library
- Repeat weekly
Fintech moves fast.
So should your content.
With GPT, it finally can.
