Brand + Positioning Archives - Bill Rice Strategy Group

Why LinkedIn Video is a Game-Changer for Your Professional Presence

Leave a Comment / B2B Marketing Strategy, Brand + Positioning / By Bill Rice

Video content is one of the most effective ways to stand out and connect with your audience on LinkedIn. While many professionals hesitate to put themselves out there, embracing video can give you a significant advantage. It helps you showcase your expertise and builds stronger, more personal connections with your network. With LinkedIn’s growing focus […]

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How to Use Influencer Engagement on LinkedIn to Build Your Presence

Leave a Comment / B2B Marketing Strategy, Brand + Positioning / By Bill Rice

LinkedIn isn’t just about connecting with prospects—it’s also a powerful platform for building credibility and increasing visibility in your industry. One of the most effective ways to achieve this is by thoughtfully engaging with influencers in your field. By following their posts and leaving meaningful comments, you can: Looking to build a stronger presence on

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How to Build and Manage Dynamic Outreach Lists with LinkedIn Sales Navigator

Leave a Comment / Brand + Positioning, Customer Acquisition / By Bill Rice

LinkedIn Sales Navigator is one of the most powerful tools for creating and maintaining an outreach list tailored to your Ideal Customer Profile (ICP). By leveraging its dynamic list features, you can identify prospects, track changes in their roles, and build a campaign-ready list without relying on third-party data. This streamlined process saves time and

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How to Use LinkedIn Sales Navigator’s Saved Search Feature for Lead Generation

Leave a Comment / Brand + Positioning, Customer Acquisition / By Bill Rice

LinkedIn Sales Navigator is one of the most powerful tools for finding and engaging with your Ideal Customer Profile (ICP). While it offers many features, one of the most effective is the Saved Search feature. This tool helps you narrow down prospects based on specific criteria and creates a dynamic feed of potential leads that

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How to Build Effective LinkedIn Connection Campaigns to Reach Your ICP

Leave a Comment / B2B Marketing Strategy, Brand + Positioning / By Bill Rice

Reaching your Ideal Customer Profile (ICP) on LinkedIn requires a thoughtful and systematic approach. By running targeted connection campaigns, you can build relationships with key prospects, grow your network, and create opportunities for future engagement. The key is to keep your outreach transparent and professional, avoiding overtly salesy messages while showcasing your relevance. Want to

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How to Build a Personal Brand Using a Commonplace Book

Leave a Comment / Brand + Positioning / By Bill Rice

A personal brand is one of the most valuable assets you can develop. It establishes authority, builds trust, and makes you the go-to expert in your field. A commonplace book is a powerful tool for building a personal brand. It’s a collection of notes, ideas, and insights that become the foundation for your content and

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Simplify Your B2B Messaging with Building a StoryBrand

Leave a Comment / B2B Marketing Strategy, Brand + Positioning / By Bill Rice

In B2B marketing, it’s easy to fall into the trap of using jargon and complex language. But this insider talk often confuses your audience and muddles your message. Donald Miller’s Building a StoryBrand offers a framework to clarify your value proposition and make your messaging more compelling. This approach is especially important in B2B, where

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How Personal Branding Drives Success in B2B Sales

Leave a Comment / Brand + Positioning / By Bill Rice

In B2B sales, people prefer to work with individuals they trust. A strong company brand may open the door, but your personal brand builds the relationship. Together, they create a powerful combination that increases conversion rates and accelerates the path to yes. When you’ve built a visible and credible personal brand, potential clients will often

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Why a Clear ICP is Essential for Your Marketing Success

Leave a Comment / B2B Marketing Strategy, Brand + Positioning / By Bill Rice

A well-defined Ideal Customer Profile (ICP) is critical to building effective marketing campaigns. Whether you call it an ICP or another term, understanding who your buyers are—and documenting it—is the foundation of creating a target audience definition. Without this clarity, your marketing efforts can feel scattered and ineffective. Do you want to refine your ICP

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How to Build Better Buyer Personas for B2B Marketing

Leave a Comment / B2B Marketing Strategy, Brand + Positioning / By Bill Rice

Understanding your target audience is essential for creating an effective B2B marketing strategy. The more you know about your Ideal Customer Profiles (ICPs)—their roles, challenges, and needs—the better you can tailor your messaging and outreach. A key step in this process is building detailed B2B buyer personas through market research and observation. Want to connect

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