Creating a steady stream of content is one of the best ways to build credibility and keep your brand top-of-mind. But for many founders, the hardest part is developing a repeatable process. A consistent content workflow helps you stay organized, save time, and ensure your message is clear across all platforms.
Do you want to create a simple, repeatable system for your content and marketing? Schedule a Discovery Call to start building your strategy.
Why Consistency in Content Matters
Consistency is key when building a brand. Your audience should be able to rely on you for regular content, whether it’s a blog post, social media update, or video. A solid content marketing workflow makes this possible by ensuring that your content follows a similar format and process every time.
Two Approaches to Content Creation for Startups
There are two main ways to develop a consistent content workflow:
1. Start Small and Scale Up
One approach to content creation for startups is to start with short-form content, like a tweet or LinkedIn post, and then expand it into larger pieces of content. For example, you could take a quick idea, write a short-form post, and then build it into a full blog post. This method works well if you like to “test the waters” and refine your ideas before diving deeper.
2. Start Big and Scale Down
The second approach—and the one I prefer—is to start with long-form content, like a blog post. Once you’ve created the full piece, you can break it down into smaller pieces for social media or other platforms. For instance, after writing a blog post, you can repurpose it into bite-sized tweets, LinkedIn posts, or even videos.
Both methods work, but the key is choosing the one that feels natural and sticking with it. This consistency helps you produce more content and creates a sense of familiarity for your audience.
Read More: How to Create a Simple Content Marketing Machine
Building Your Content Marketing Workflow
Once you’ve chosen your startup content strategy, build a repeatable workflow around it. If you start with blog posts, decide how you’ll repurpose that content. Will you turn it into a short video or a series of tweets? If you start small, how will you expand those short ideas into longer pieces?
By creating a system, you can streamline your efforts and make sure you’re consistently pushing out valuable content across multiple channels.
Reap the Benefits of a Repeatable Content System
A content workflow means less guesswork and more consistency. It ensures that every piece of content—whether short or long—builds on your overall message and supports your brand’s goals. Over time, this startup content strategy builds trust, keeps your audience engaged, and drives more leads for your business.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
