When it comes to growing your audience, it’s often best to start where the traffic already exists. Find a platform that has your ideal audience and focus your efforts there. Create content on an established platform to take advantage of the built-in traffic and algorithms to get your content in front of the right people. […]
How to Leverage Existing Platforms to Boost Your Content Reach Read More »
If you want to stand out and capture attention, your content needs to be more than just informative—it needs to be binge-worthy. Think of your content like a Netflix grid, offering prospects a chance to dive deep and binge on your insights, ideas, and approach. The more they consume, the more they buy into your
How to Create Binge-Worthy Content That Sells Read More »
For new founders and startups, one of the quickest ways to start building an audience is through social media. But it’s not about being on every platform—it’s about choosing the right platform for your business and getting comfortable producing content there. Want to learn how to build your audience and drive traffic with social media
How Startups Can Use Social Media Platforms to Drive Traffic Read More »
Building trust with your audience is essential for any business. When potential customers visit your website, they need to feel confident in your expertise before they decide to engage with you. One of the best ways to establish trust is by using trust indicators and showcasing high-quality content. Curious about how to increase website trust
How to Use Trust Indicators and Content to Build Credibility Read More »
B2B content marketing for beginners requires a simple approach. Focus on creating a few key pieces of content that address your target audience’s most common questions or problems. Instead of spreading yourself thin, create one strong foundational piece, such as a guide or manifesto. This piece will serve as the hub for your B2B content
B2B Content Marketing for Beginners Read More »
Content marketing for startups helps new businesses gain traction and grow. As an entrepreneur, you’re not just selling a product or service—you’re trying to shift the market’s mindset. You’re offering a better way of doing something, and to get your message across, you need to communicate it clearly and repeatedly. Think of it like running
Why Content is Crucial for Startup Growth Read More »
Creating content for your sales funnel isn’t just about raising awareness. It’s about guiding prospects through each stage of their buying journey. From awareness to consideration and decision, each of your B2B sales funnel stages requires specific content. Here’s how to build an effective B2B funnel content strategy for every stage of the funnel. Do
How to Create Effective B2B Funnel Content for Each Stage Read More »
Creating consistent, high-quality content is crucial for B2B marketing, but hiring help can be expensive, especially for startups. ChatGPT for B2B content marketing can be a game-changer. In this article, I’ll share practical ways to use ChatGPT to support your content system. Want to improve your content strategy and lead generation without breaking the bank?
How to Use ChatGPT for B2B Content Marketing Read More »
Consistent content is key to driving B2B leads, but keeping up with regular publishing can take time and effort. That’s why I built a content system for lead generation that I use with my clients to streamline the process. In this article, I’ll walk you through how to set up a simple, effective B2B content
How to Create a Simple Content System for B2B Lead Generation Read More »
Knowing your audience is important, but getting them interested is the real challenge. Success requires research and creativity. One of the best tools for this process is LinkedIn. Study LinkedIn engagement trends to uncover content ideas that resonate with your target audience. Here’s how to find content ideas on LinkedIn. Do you want to learn
How to Find Engaging Content Ideas Using LinkedIn Read More »
