B2B Marketing Strategy

Every so often, a Reddit AMA cuts through the noise and delivers the kind of startup truth you don’t hear on stage. That’s what happened when one B2B founder opened up about the real story behind their startup journey—wins, stumbles, hard calls, and what it actually took to grow. It wasn’t viral because it was […]

Reddit is where B2B marketers go to vent—especially when growth playbooks stop working. Scroll through r/marketing, r/saas, and r/startups, and a pattern emerges: Founders and operators are tired of bloated funnels, empty engagement, and tactics that look good in a case study but flop in real life. Let’s break down what Reddit is calling out

You don’t need another LinkedIn thread about “10x growth hacks.” You need real talk. That’s why Reddit—yes, Reddit—is where the most honest founder conversations happen. No pitch. No ego. Just raw experience from operators in the middle of it. And if you scroll through r/startups, r/entrepreneur, and r/SaaS long enough, a few hard truths emerge.

Your B2B landing page isn’t just a static page—it’s a sales conversation. But most landing pages talk at people, not to them. They’re vague. Feature-heavy. And completely forgettable. Let’s fix that. This is the field-tested 5-part framework I use to help founders build landing pages that convert cold traffic into real pipeline. 1. The Headline:

Marketing attribution feels like the holy grail of growth: track the clicks, follow the funnel, and boom—know what’s working. But here’s the truth most founders don’t want to hear: your attribution model is probably lying to you. Why? Because attribution in B2B is complex, multi-touch, and deeply human. And when you oversimplify it, you make

Brand isn’t just a logo. It’s not your tagline or your website. In B2B, your brand lives (or dies) in the sales process. Your cold email might be slick. Your homepage might shine. But if your sales call feels rushed, pushy, or misaligned? Trust breaks. Deals stall. Referrals vanish. What you say matters. But how

Your top salesperson is frustrated. They’re closing deals, but they’re doing it despite your marketing—not because of it. Meanwhile, your marketing team is cranking out campaigns, reporting lead volume, and hitting engagement metrics… but sales isn’t following up. The tension? Palpable. This isn’t personal. It’s systemic. And fixable. Here’s how to diagnose the disconnect—and build

Let’s face it: most B2B funnels today are stitched together with outdated automations, disconnected sales tools, and marketing playbooks that belonged in 2015. They’re slow, leaky, and loaded with false signals. And I get it—most founders and sales leaders don’t wake up wanting to be funnel architects. You just want consistent leads and clean handoffs.

Here’s a reality check for startup founders:You can’t outsource trust. Not in the first 12 months. Not when no one knows your name. That’s why in early-stage marketing, the founder is the funnel. Not just the face of the company—but the driver of messaging, credibility, and early traction. The sooner you embrace that, the faster

Most B2B go-to-market (GTM) plans start with one assumption:“We’re launching new features, so let’s market those.” Logical? Sure.Strategic? Not always. Because markets change faster than roadmaps. Buyer priorities shift. Budgets freeze or unfreeze. Entire categories reshape overnight. If your GTM strategy is only anchored to product release cycles, you’re always a step behind. Let’s walk