Knowing your audience is important, but getting them interested is the real challenge. Success requires research and creativity. One of the best tools for this process is LinkedIn. Study LinkedIn engagement trends to uncover content ideas that resonate with your target audience. Here’s how to find content ideas on LinkedIn.
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1. Analyze LinkedIn Engagement Trends
Start content ideation using LinkedIn by following key influencers in your industry. You don’t need to limit yourself to people targeting your exact audience. In fact, looking at influencers outside your niche can help generate fresh ideas.
Pay close attention to their posts that outperform the rest. If an influencer typically gets 20-30 likes but suddenly a post gets 200-300 likes, it’s worth noting. Something about that topic sparked higher engagement.
2. Build a Swipe File
Create a “swipe file” to store interesting post ideas and high-performing content from influencers. Scroll through their activity feed and save posts that stand out. Even if the topics aren’t directly related to your business, you can always tweak them to fit your audience’s needs.
Once you’ve gathered a solid collection, brainstorm how to spin those topics to make them relevant to your business and customer base.
3. Use Patterns to Create Your Content
After observing what LinkedIn content ideas work well for others, think about how you can apply similar strategies to your content. For example, if a post about a trending topic performs well, consider how you can address that topic from your own angle or industry perspective.
Read more: Social Media Strategies to Boost Engagement and Leads in the VC World
Why LinkedIn Works for Content Ideation
LinkedIn is packed with professionals actively sharing insights and engaging with content. It’s not just a place for job hunting—it’s a goldmine for discovering what your target audience cares about. Look for patterns and use other people’s success as inspiration to consistently generate new ideas for your content.
If you want never-ending content ideation using LinkedIn, keep your swipe file updated and always be on the lookout for what’s driving engagement in your field. Blend research and creativity to create content that resonates with your audience.
Start Building Content That Works
Now that you know how to find content ideas on LinkedIn, it’s time to build content that works. Use LinkedIn to uncover high-performing topics, build your swipe file, and start creating content that captures attention. With consistent effort, you’ll have a steady flow of LinkedIn content ideas that keep your audience engaged.
