Cold outreach has evolved. Simply blasting emails no longer works. Here’s a smarter, five-step method for effective B2B lead generation using LinkedIn, credibility building, and targeted campaigns.
Do you want to learn how to improve modern cold outreach in your sales and marketing? Schedule a Discovery Call to explore practical B2B lead generation strategies.
1. Optimize Your LinkedIn Profile
Your LinkedIn profile is the foundation for modern cold outreach success. Before connecting with anyone:
- Engage thoughtfully: Follow influencers, comment on posts, and build visibility.
- Post regularly: Share insights aligned with your expertise. Mix formats like text, images, videos, and carousels to keep content fresh.
- Try video: Video content on LinkedIn is underused and highly engaging. Even short, simple videos can stand out.
- Stay consistent: Regular activity builds credibility and makes your outreach more effective.
2. Build Your Ideal Customer List
Use LinkedIn Sales Navigator to identify your perfect prospects:
- Run advanced searches with filters like role, industry, and company size.
- Refine results manually to ensure high-quality matches.
- Save searches for dynamic lists that update as prospects change roles.
3. Gather Contact Information
Use tools like RocketReach or Apollo to find business emails.
- Record contact details in a spreadsheet, including names, roles, companies, and emails.
- Start small and ensure accuracy before scaling.
Read More: 5 Lead Generation Strategies for Tech Startups
4. Protect Your Domain
Don’t use your primary domain for effective cold email campaigns.
- Set up alternative domains for outreach.
- Use tools like Instantly.ai to warm up these domains, maintaining high deliverability and protecting your reputation.
5. Run LinkedIn for Effective Cold Email Campaigns
Use a two-channel approach to maximize results:
- LinkedIn connection campaign: Send personalized connection requests and follow up with meaningful, value-driven messages.
- Email campaign: Create a 3-5 email sequence that builds a story and delivers value, encouraging recipients to take action.
Build Credibility, See Results
Successful cold outreach starts with thoughtful preparation. Optimize your LinkedIn presence to target the right prospects and run coordinated campaigns to create better connections and more appointments. Try these steps and see the difference.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
