Creating content is one thing—making sure it reaches the right audience across multiple platforms is another. Instead of treating each piece of content as a one-time effort, repurpose video content for multiple platforms to maximize its reach and effectiveness. A simple content repurposing strategy involves starting with a video session and turning it into multiple […]
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Creating posts on LinkedIn is one of the most effective ways to attract followers on LinkedIn while providing value to your existing followers. Sharing meaningful insights, thoughtful commentary, and actionable advice builds a content presence that keeps people engaged and positions you as an expert in your field. Whether you’re inspired by others or sharing
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When potential customers search for a solution, they often compare options and look for the best fit for their needs. Creating content that answers their questions at this stage can give you a huge advantage over competitors. Focusing on product comparison SEO strategies, specific use cases, and industry-specific solutions can help you attract buyers who
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Social media platforms like YouTube, LinkedIn, Facebook, and Instagram are powerful tools for reaching your audience. By sharing valuable content, you can drive website traffic using and engage your ideal customers so they can learn more about your offer. Do you want to learn how to drive website traffic using social media? Schedule a Discovery
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Organizing video content can feel overwhelming without the right video content planning system. Pocket notebooks offer a simple, intentional way to plan, brainstorm, and refine video ideas before taking them to the next step. Do you want a more effective way to plan and organize your marketing content? Schedule a Discovery Call to explore strategies
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The humble Field Notes pocket notebook is more than just a tool for jotting down thoughts—it’s a powerful asset for organizing creative ideas, brainstorming, and planning content. Field Notes notebooks offer structure and flexibility that digital tools often can’t match whether you’re mapping out strategies or capturing inspiration on the go. Do you want to
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Notebooks are more than tools for writing—they’re essential for organizing ideas, brainstorming, and managing creative projects. Over time, I’ve built a system that uses Field Notes and other tools for brainstorming ideas to support my writing, teaching, and content creation. Do you want to streamline your creative workflows with Field Notes and make your tools
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A Commonplace Notebook is a simple yet powerful tool for organizing and deepening your understanding of a specific topic. In B2B marketing, this practice helps with organizing marketing insights, strategies, and ideas. It’s an excellent way to stay on top of trends, generate new ideas, and sharpen your expertise. Looking to refine your B2B marketing
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LinkedIn is a powerful platform for building your brand and connecting with your audience. But to succeed, you need a plan that goes beyond posting random updates. Creating engaging, relevant content takes iteration, inspiration, and a solid understanding of what your audience wants. Here’s how to get started with your LinkedIn content strategy. Are you
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Standing out on LinkedIn requires more than just good ideas. To create content that gets noticed, you must understand your audience’s preferences and how LinkedIn’s algorithm works. Combining insights from audience analytics LinkedIn, using AI tools effectively, and listening to your audience can build a strategy that drives real engagement. Are you struggling to boost
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