Consistent content is key to driving B2B leads, but keeping up with regular publishing can take time and effort. That’s why I built a content system for lead generation that I use with my clients to streamline the process. In this article, I’ll walk you through how to set up a simple, effective B2B content system for your business.
Are you looking to improve your B2B content strategy? Schedule a Discovery Call to discuss ways to make it easier and more effective.
1. Build a B2B Lead Generation Content Brief
Start by creating a content brief that outlines the basics:
- Personas: Who are you speaking to? Define your target audience clearly.
- Voice and Tone: How should your content sound? Choose the tone that resonates with your audience, whether formal, friendly, or conversational.
This brief will serve as a guide for all future B2B lead generation content. Keep it simple, but ensure it covers the key points that drive consistent messaging.
2. Choose a Platform and Medium
Pick a single platform to focus on. LinkedIn is the best choice for most B2B businesses because it’s where your target audience is likely to spend their time.
Then, choose your preferred medium. Do you like writing or feel more comfortable on video? Stick to what works best for you. This makes it easier to create content consistently without feeling overwhelmed.
3. Create a Swipe File
A swipe file is a collection of content ideas, inspiration, and references that you can use to brainstorm new topics. Fill your swipe file with posts, articles, or videos that have performed well in your industry. Then, use these to spin off your ideas and create content that resonates with your audience.
4. Batch Your Content
One of the best ways to stay consistent is to batch your content. Block out time to create several pieces of content at once. It’s much easier to create in batches than to try to produce content daily. This also reduces stress and allows you to plan ahead.
Once you’ve created your content, schedule it for publication across your chosen platform.
Read More: How to Create a Simple Content Marketing Machine
5. Outsource Publishing
Instead of handling everything yourself, hire a virtual assistant (VA) through platforms like Upwork. Look for someone with experience publishing and optimizing content for your chosen platform, like LinkedIn.
Your VA can take over the manual work of scheduling posts, optimizing engagement, and ensuring content is published consistently. This frees you up to focus on B2B content strategy and creating more content.
Publish Consistently to Drive Leads
Stay consistent to keep your B2B content system running smoothly. Use your content brief to guide your messaging, fill your swipe file for constant inspiration, and batch content to stay ahead. By outsourcing the publishing, you’ll maintain consistency without burning out.
This simple B2B lead generation content system helps you stay on track and regularly deliver valuable content to your audience—leading to more B2B leads over time.
