B2B Marketing Strategy

Copy, Paste, Close: The 5-Part B2B Landing Page Blueprint

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Your B2B landing page isn’t just a static page—it’s a sales conversation.

But most landing pages talk at people, not to them. They’re vague. Feature-heavy. And completely forgettable.

Let’s fix that. This is the field-tested 5-part framework I use to help founders build landing pages that convert cold traffic into real pipeline.

1. The Headline: Nail the Pain

Start with the pain—because that’s what your buyers feel.

Your headline isn’t about you. It’s about the problem they’re actively trying to solve. If they don’t nod by the second line, they’re gone.

Examples:

  • “Demos are booked, but no one’s showing up?”
  • “Struggling to keep your SDRs from burning out?”
  • “Marketing is sending leads—but no one’s closing them?”

That’s what makes people scroll.

2. The Subhead: Deliver the Promise

The subheadline backs up the pain with a punchy promise.

This is where you clearly say what you do and why it matters—without buzzwords.

Examples:

  • “Get your sales team 15+ qualified meetings per month—without chasing ghosted leads.”
  • “Our B2B growth system turns cold traffic into booked calls in 14 days.”

Be direct. Be specific. Be bold.

3. Social Proof: Let Others Sell for You

People don’t trust your pitch. They trust other people.

Drop one powerful testimonial or client logo cluster above the fold. More detail later, but show you’re legit right away.

Quick wins:

  • One sentence quote from a recognizable name
  • Client logos under “Trusted by…”
  • A snapshot stat (“$3.2M in new pipeline in 90 days”)

You’re not bragging—you’re building trust.

4. The CTA: Make It Frictionless

Don’t bury your ask. And don’t make them guess what happens next.

Your CTA should feel like a natural next step, not a leap of faith.

Bad: “Submit”
Better: “Schedule My Strategy Call”
Best: “Book a 15-Minute Call to See If We’re a Fit”

Give context. Reduce hesitation. Make the first step feel easy.

5. Visuals That Sell, Not Just Decorate

Forget stock photos and abstract icons.

Use screenshots, quick demo clips, or diagrams that explain how your product works or what happens after someone books.

Bonus: Add a Loom-style video of you walking through the page—authentic beats polished in B2B every time.

What to Do This Week

  • Audit your current landing page using this 5-part framework
  • Rewrite your headline to lead with pain, not product
  • Add one testimonial that speaks to outcomes, not effort
  • Replace your CTA button with one that clarifies next steps
  • Swap decorative visuals for something that builds clarity or trust

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Stay focused. Stay productive. Keep building.
 —Bill

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