B2B Marketing Strategy

Why You Shouldn’t Start With a Blog for Lead Generation

Starting a blog sounds like a smart move when you’re building your business. But if you’re looking to generate leads and build awareness, launching a blog first can be a mistake. Why? Blogs take time to gain traction. Until your blog has built up credibility and SEO, it might go unnoticed, leaving your content in […]

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Why “Don’t Start a Blog” Can Be the Best Marketing Advice

When you’re introducing a new idea or product to the market, it’s tempting to think that starting a blog should be your first step. After all, blogs are a common way to build an audience and share your expertise. But that’s not always the best move. In fact, sometimes the best marketing advice is simple:

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How to Build an Effective Marketing Agency: Blending Expertise and Skill

Want to learn how to build a marketing agency?  Blending expertise and skill is crucial. Too often, agencies focus narrowly on one service—like PPC, SEO, or content marketing. However, the most successful agencies know how to merge specialized industry knowledge with broader marketing strategies. Do you want to learn how to build a marketing agency

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How to Build a Lead Generation Strategy That Grows With Your Business

When it comes to lead generation, it’s important to remember that every company has a unique value proposition. While you can use foundational campaigns to generate leads quickly, long-term success requires tweaking your approach. Over time, your unique positioning in the market will help you stand out and capture more market share. In this article,

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How to Create a Fun and Engaging Go-to-Market Manifesto for Your Startup

Building a startup involves more than just defining your product. To truly stand out, you need a Manifesto—a powerful statement that shapes your internal culture and how you present yourself in the market. While a positioning statement explains what you do, a Manifesto brings energy and excitement, turning your vision into something your entire team

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How to Create a Go-to-Market Manifesto: A 7-Step Process

It isn’t enough to focus solely on positioning statements when building a successful go-to-market (GTM) strategy. To truly align your team and drive growth, you need something more—a Manifesto. A Manifesto defines your purpose, vision, and values and keeps everyone moving in the same direction as your company grows. In this article, I’ll walk you

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How to Create Simple and Effective Landing Pages

A landing page is one of the most powerful tools for capturing leads and delivering value quickly. It doesn’t have to be complicated to be effective. Simple platforms like Carrd or Gumroad can help you develop a landing page that captures emails or delivers a product sample to potential customers. Want to learn how to

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How to Build Trust and Credibility with Your Website

A faceless brand can make it harder for prospects to trust you. Your website’s lack of personal connections erodes credibility, making conversions less likely. To build trust with website, you need to show the people behind your business.  Focusing on about page optimization with text that tells your story and highlights your leadership team can

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How to Use Scenario-Based Landing Pages to Boost Conversions

If you’re offering services, landing pages that reflect specific scenarios or use cases can be a powerful tool. These landing pages should speak directly to the various ways your customers might interact with your services. Whether it’s by industry, service sector, or specific roles, scenario-based landing pages help prospects see how your offering solves their

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How to Leverage Existing Platforms to Boost Your Content Reach

When it comes to growing your audience, it’s often best to start where the traffic already exists. Find a platform that has your ideal audience and focus your efforts there. Create content on an established platform to take advantage of the built-in traffic and algorithms to get your content in front of the right people.

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