In fintech, trust is the product—and the founder’s voice is one of the most effective tools to build it. You don’t need a million followers or a flashy newsletter. You just need a consistent, authentic perspective on why your company exists and how you’re solving a real problem. Let’s talk about why a voice-of-the-founder strategy […]
Why Fintechs Need a Voice of the Founder Strategy Read More »
When growth stalls—even with a great product—the issue is often upstream: your messaging. If people don’t understand what you do, how it helps them, or why they should care, they won’t convert. They’ll scroll, skim, and move on. And that disconnect? It’s not their fault. It’s yours. Here’s how to tell if your startup messaging
Startup Messaging Audits: How to Know If You’re the Problem Read More »
If you’re a technical founder, marketing might feel like a foreign language—full of buzzwords and vague promises. But here’s the truth: even the most brilliant product won’t sell itself. Positioning isn’t about flashy slogans; it’s about clearly communicating the unique value your product offers. Let’s break down a straightforward positioning strategy tailored for technical minds.
Positioning Strategy for Technical Founders Who Hate Marketing Read More »
Fintech isn’t boring.But if your messaging reads like a compliance manual or product spec sheet—it will feel that way. The real problem? You’re not telling a story. You’re listing features. And in 2025, buyers don’t want a spec sheet.They want a story that makes them the main character—with a clear win. Why Your Fintech Story
Your Fintech Brand Isn’t Boring—You’re Just Telling the Wrong Story Read More »
Showing up late to a category doesn’t mean you’re too late to win it. In fact, most breakout startups aren’t first—they’re better positioned. While the incumbents race to dominate with size and speed, your edge is clarity, relevance, and agility. Here’s how to position your startup brand when someone else got there first. 1. Don’t
How to Position Your Startup Brand When You’re Not First to Market Read More »
Let’s be blunt—if you’re building in fintech and not publishing, you’re invisible. But you’re also busy. You don’t have time to write 1,500-word explainers on capital efficiency or PSD2 compliance. This is where GPT comes in—not just as a writer, but as a strategic co-pilot. When you train it on your voice, your market, and
Fintech Founders: How to Use GPTs to Build Content Authority Read More »
Most B2B sales strategies focus on channels, funnels, and sequences. But few spend enough time on the one thing that builds trust before any of that matters—a B2B thought leadership strategy. If you are building a go-to-market strategy and not showing up as a credible expert in your space, you are making sales harder than
Why Thought Leadership Should Be the Core of Your B2B Content Strategy Read More »
Your product might be great. Your market might be ready. But if you cannot clearly explain what you do, none of it matters. A weak or unclear value proposition (UVP) stalls the pipeline before it even starts. It confuses prospects, dulls your messaging, and leaves your GTM team without a sharp way to open conversations.
How to Write a Clear and Compelling Value Proposition That Actually Converts Read More »
Most early-stage teams put serious time into product and problem discovery. They build something useful. They know the pain points. The solution feels solid. But then, they go to market, and nothing sticks. That usually comes down to one thing: a weak or poorly defined Ideal Customer Profile (ICP). If you do not clearly identify
Why Most GTM Strategies Fail Without a Clear Ideal Customer Profile Read More »
One of the most effective ways to build authority and engage your audience on LinkedIn is by consistently sharing insights, experiences, and industry expertise. Whether through written posts or videos, regularly posting valuable content helps position you as a trusted voice in your field. Many professionals hesitate to post because they feel they have nothing
How to Build Credibility and Engage Your Audience on LinkedIn Read More »
