Getting started with B2B marketing can feel overwhelming, especially if you’re a new founder or product person stepping into marketing. The good news is that building your marketing engine doesn’t have to be complicated. You just need a clear process. In this simple B2B marketing guide, I’ll break down the steps of B2B marketing for […]
B2B Marketing for Beginners: A Simple Guide to Get Started Read More »
Cold email outreach doesn’t have to feel cold. The secret to successful cold email lead generation is simple: develop a warm personalized email strategy from the start. Let’s explore how to create a warm, personalized email strategy that doesn’t involve scaling with hundreds of domains or sending thousands of impersonal emails. This approach works for
How to Make Cold Email Outreach Work (Without It Feeling Cold) Read More »
When creating a B2B marketing strategy, it’s easy to dive right into tactics. But jumping in too soon often leads to mistakes. Instead, follow a clear, step-by-step process to stay on track and align with your business goals. Here are the eight essential steps I use to build successful B2B marketing campaigns. If you’re looking
8 Steps to Build a Winning B2B Marketing Strategy Read More »
Don’t overcomplicate B2B lead generation—it’s simpler than you think. 1. Audience Development Identify a platform or channel that hosts a large number of these potentially interested people. Start by documenting your Ideal Customer Profiles (ICPs) or Ideal Customer Avatars (ICAs). I usually recommend beginning with a social media platform. Starting on LinkedIn, Twitter, YouTube, or
B2B Lead Generation in its simplest form Read More »
Have you been researching the best B2B marketing agency to propel your company into 2024? From fine-tuning digital marketing campaigns and crafting websites to lead generation, content marketing, email marketing, and managing PPC campaigns, these agencies have got it all covered. If you’re looking for a team to handle just about every marketing need under
The 26 Best B2B Marketing Agencies to Hire in 2024 Read More »
Most marketing agencies focus on helping companies reach individual consumers. But what we’re talking about is helping your company sell to other companies. At Bill Rice Strategy Group, we excel in B2B marketing, specifically for fintech companies looking to sell their Software as a Service (SaaS) to other businesses. Forget the usual hangout spots where
Master Your Fintech B2B Marketing Strategy in 2024 for Record-Breaking Growth Read More »
Every startup faces the daunting challenge of acquiring customers with minimal financial resources. To secure your first sales, you need either a negative CAC, a credit card with a generous limit, or a patient angel investor. Here’s how I start businesses and advise clients to lower their CAC quickly. Narrow Your Audience Understanding your Ideal
How Early-Stage Startups Can Quickly Reduce CAC Read More »
Content marketing is one of the most effective tactics for founders and early-stage startups. To introduce new ideas into the market, you must educate your audience, sharpen and refine your positioning, and resonate with your messaging. Consistently publishing a lot of content can achieve all these objectives and generate revenue with relatively little effort. But
How to Create a Simple Content Marketing Machine Read More »
That’s where I come to help. Here are 10 marketing tactics that I use to start every new business I create. They are simple, cost-effective (mostly free), and for most entrepreneurs, are activities that come naturally. See what you think. 1. Email your professional (and personal) friends and colleagues If you’re starting something, this is
Discover the Power of 10 Budget-Friendly Marketing Tactics for Startups Read More »
In today’s digital landscape, compelling storytelling techniques engage audiences and drive conversions. Crafting brand narratives creates meaningful connections with customers and motivates them to take action. This article unveils the secret sauce to storytelling that converts. Schedule a discovery call to learn how our storytelling techniques can transform your marketing efforts and boost conversions! Understanding
Unlocking the Power of Storytelling: Techniques That Drive Conversions Read More »
