How to Revive Dormant Leads with Effective Lead Nurturing Campaigns
In B2B sales, not every lead turns into an immediate deal. In fact, 80–90% of leads often go unresponsive or fall into the “lost” category. However, just because a lead isn’t ready now doesn’t mean it’s a dead end. Timing, roles, or priorities may not align initially, but these leads could turn into opportunities down […]
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