Founder Coaching

Essential Books for Founders: Mastering Marketing and Business Basics

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Founders and entrepreneurs often focus on product development, but understanding marketing and business fundamentals is just as critical for success. Without a strong grasp of these areas, even the best product or service can struggle to gain traction. Books are a great resource for founders who want to improve their business and marketing skills and […]

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Why Founders Struggle with Sales and Business Development

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Many founders launch startups because they see a problem and create a product or service to solve it. Often, they’re motivated by personal experience or a gap in the market. However, while they may be experts in their product, many struggle with how to sell it. Sales and business development are entirely different skill sets—and

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What You Should Expect When Hiring a Lead Generation Agency

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When you hand over your marketing budget to a lead generation agency, you need to know exactly what you’re getting in return. Your top priority should be clear: generating qualified leads. This should be the primary Key Performance Indicator (KPI) when hiring a lead generation agency. They should confidently tell you how many leads you

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What to Expect from a Lead Generation Agency: Transparency and Accountability

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As a founder or business leader, you might not be expected to understand every detail of marketing. However, any lead generation agency you work with should be able to explain its strategies and processes. They should provide detailed insights into the campaigns they run, the ad platforms they use, and why they’ve chosen specific tactics.

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Why You Should Talk to Multiple Lead Generation Agencies Before Choosing One

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Choosing a lead generation agency is a big decision. You want to make sure you’re getting the best fit for your business. That’s why it’s important to talk to multiple agencies before making a final choice—even if you’re talking to us. This ensures you understand what each agency offers and helps you find the one

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Why Founders Should Define Their Startup’s Vision Early

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As a founder, you started your business for a reason. There was a clear vision or problem you wanted to solve when you launched. But as your startup grows, that original vision can easily get diluted. New people join bringing in their ideas and influence. External pressures can shift your focus. That’s why it’s essential

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Why Storytelling Is Key to Your Go-to-Market Strategy

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In today’s crowded market, storytelling is one of the most powerful ways to connect with your audience. Share the story of why you started your company, your purpose, and your core values to set your organization apart and build trust with your customers. This engaging approach will increase loyalty and conversions.  Want to strengthen your

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The Three-Notebook Analog System for Productivity

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As a business owner, staying organized and focused is critical to managing daily tasks. Many people rely heavily on apps and devices, but I’ve found success with a simple, analog system. In this article, I’ll share my three-notebook productivity system that helps me stay productive, focused, and intentional with my work. Do you want to

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Essential Tools and Tips for Founders: From Productivity Hacks to Stress Relief

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As a founder, staying organized and managing stress are critical. From travel essentials to reading strategies, having the right tools and integrating stress-relieving daily habits for entrepreneurs can make a big difference. Here are some productivity tips for founders to help you stay productive and maintain balance. Curious about how to optimize your productivity and

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10 Startup Marketing Strategies for Founders

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If you’re a founder looking to grow your startup, a strong go-to-market strategy is essential. Today, I’ll share 10 startup marketing strategies that I personally recommend to every founder. Want to learn founder marketing tips that will drive more leads and help you scale your business? Schedule a Discovery Call Today! 1. Stick With It

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