When you hand over your marketing budget to a lead generation agency, you need to know exactly what you’re getting in return. Your top priority should be clear: generating qualified leads. This should be the primary Key Performance Indicator (KPI) when hiring a lead generation agency. They should confidently tell you how many leads you can expect for the money you spend on advertising and agency fees.
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Quality Leads as KPI
If you’re hiring a lead generation agency to handle your lead generation you must focus on quality leads as KPI. The first thing you should ask is, “How many leads will I get?” The agency should have a clear answer. This means they have a track record of success and understand how to use your budget efficiently. Make sure that lead generation services are their core offering and not just an add-on.
Agencies that focus on leads will spend most of your budget on activities directly linked to lead generation. Whether through paid ads, content marketing, or other methods, the goal is to create steady leads. If an agency can’t tell you exactly how many leads you’ll get, it’s a red flag.
How Agencies Calculate Lead Potential
Good agencies will have data to back up their promises. They’ll look at your industry, target market, and current marketing efforts to estimate how many leads you can realistically expect. This process involves breaking down your budget into measurable parts, like:
- Advertising spend
- Engagement fees
- Expected cost per lead
Agencies should look at these numbers to give you a realistic projection of how many leads you can expect for your investment. They’ll use past campaign data and benchmarks from your industry to make these estimates.
Measuring Success Beyond Leads
While leads should be the main focus, it’s not the only thing that matters. A good lead generation agency will also track:
- Lead quality: Are these leads likely to convert?
- Sales pipeline impact: How many leads turn into sales opportunities?
- ROI: How much lead generation agency ROI is being generated from your marketing spend?
All of these factors should tie back to the leads you’re generating. If an agency can’t show you how its efforts move the needle, it’s time to ask more questions.
Read More: How to Fuel Startup Growth with Social Media Strategies
Ensure You Get What You Pay For
In the end, the most important question to ask is, “What am I getting for my budget?” What is my lead generation agency ROI? If your provider can’t answer this confidently, it’s a sign they might not be the right fit. You’re paying for lead generation services and your agency should make sure that’s exactly what you get.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
