One of the most effective ways to build authority and engage your audience on LinkedIn is by consistently sharing insights, experiences, and industry expertise. Whether through written posts or videos, regularly posting valuable content helps position you as a trusted voice in your field.
Many professionals hesitate to post because they feel they have nothing unique to say—but that’s not true. Your experiences, perspectives, and approach to problem-solving are valuable to your network. The key is to start sharing.
Want to create LinkedIn engagement strategies that grow your audience and build connections? Schedule a Discovery Call to get started.
Share Your Expertise Through Posts
Your LinkedIn feed is a powerful platform to showcase your knowledge and experience. Instead of just observing, post about your work, industry trends, and problem-solving approaches.
What to Post About:
- Case studies showcasing past successes
- Techniques and strategies you use in your work
- Insights on your product or service and how it stands out
- Common industry challenges and your approach to solving them
- Lessons learned from personal experiences
- New trends or emerging innovations in your field
This LinkedIn content marketing strategy establishes you as someone who understands your target audience’s challenges and can offer real solutions.
Use Video to Make a Stronger Connection
Beyond written posts, videos are an excellent way to connect with your audience more personally. They allow you to speak directly to your network, adding authenticity and credibility.
How to Use Video Effectively:
- Discuss industry trends and how they impact your audience
- Share customer success stories and how your product or service helped
- Break down complex topics into short, digestible insights
- Address common pain points in your industry and provide solutions
- Host mini Q&A sessions to answer common questions in your field
Think of video as a way to step onto a conference stage and give a mini keynote presentation to your network. This LinkedIn content marketing strategy helps reinforce your credibility and makes your content more engaging.
Read More: Lead Generation Made Simple: Key Insights from Russell Brunson’s Secrets
Engage With Your Audience to Spark Conversations
Creating content is only half the equation. Engaging with your audience by responding to comments and participating in discussions builds deeper connections and helps increase your visibility.
How to Increase Engagement on Your Posts:
- Ask questions at the end of your post to encourage discussion
- Reply to every comment to show you’re actively participating
- Engage with other people’s content by liking and commenting on their posts
- Tag relevant professionals in your industry to expand your reach
Engagement isn’t just about visibility—it’s about building relationships and positioning yourself as approachable and knowledgeable.
How to Build Credibility on LinkedIn with Consistent Posting
When people visit your profile, they look for signs of expertise and trustworthiness. Consistent posting LinkedIn engagement strategies help:
- Showcase your industry knowledge
- Demonstrate leadership and problem-solving skills
- Keep you top-of-mind for potential clients and partners
- Differentiate you from competitors who are not actively sharing insights
The more frequently you post, the more your audience will associate you with your expertise. Even if they don’t engage immediately, they’re paying attention.
Final Thoughts: LinkedIn Thought Leadership
This article explains how to build credibility on LinkedIn. Attract the right connections and post consistently on LinkedIn. Whether you choose written content or video, focus on delivering real value to your audience by addressing industry challenges, sharing experiences, and offering solutions.
The more you engage, the more trust you build—leading to better opportunities, stronger relationships, and increased visibility in your industry.
Don’t overthink it. Start posting today, and over time, you’ll refine your style, grow your audience, and build your reputation as a go-to expert in your field.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
