Video content is one of the most effective ways to stand out and connect with your audience on LinkedIn. While many professionals hesitate to put themselves out there, embracing video can give you a significant advantage. It helps you showcase your expertise and builds stronger, more personal connections with your network.
With LinkedIn’s growing focus on video, now is the perfect time to leverage this format to elevate your professional presence.
Want to learn how to create engaging LinkedIn videos that drive results? Schedule a Discovery Call to unlock an effective LinkedIn video strategy.
Why Video Works on LinkedIn
Video is compelling because it’s authentic and engaging. Unlike text posts or static images, video allows your audience to see and hear you, building trust and familiarity.
LinkedIn’s dedicated video feature has made it easier than ever to connect with your audience. Similar to platforms like TikTok, YouTube Shorts, and Instagram Reels, LinkedIn now supports a scrolling video feed, creating an excellent opportunity for you to showcase your expertise.
Why LinkedIn video is a must-use tool:
- Stand Out from the Crowd: Few professionals use video consistently, so creating engaging LinkedIn videos can instantly set you apart.
- Boost Engagement: Videos get more attention and interaction than text-based posts, driving higher visibility.
- Build Personal Connections: Seeing and hearing you in a video fosters a stronger sense of trust and relatability.
How to Get Started with LinkedIn Video
Creating LinkedIn videos doesn’t require a professional production setup. What matters most is delivering valuable content that resonates with your audience.
Here are some tips to help you get started:
1. Define Your Message
Think about what you want to communicate in your video. Focus on providing value—whether it’s sharing industry insights, tips, or success stories. Keep your message concise and relevant to your target audience.
2. Embrace Authenticity
Don’t worry about being perfect. Authenticity goes a long way on LinkedIn. Speak naturally, and don’t overthink minor mistakes—they make your content feel more human.
3. Experiment with Formats
Try different styles to see what works best for your audience. Examples include:
- Short tips or advice (under 1 minute).
- Explainers or how-tos.
- Personal stories or lessons learned.
LinkedIn’s Video Features
LinkedIn has fully embraced video by creating a dedicated space in the feed. Here’s how to make the most of the platform’s video features:
- Native Uploads: Post videos directly to LinkedIn for better reach and engagement.
- Engage Through Comments: Respond to viewers’ comments to encourage interaction and build relationships.
- Add Captions: Many users watch videos without sound, so adding captions ensures your message comes across clearly.
Read More: How to Use LinkedIn Sales Navigator for B2B Lead Generation
Why Video is a Game-Changer
In a sea of text posts and static images, video content helps you stand out. It shows you’re confident, knowledgeable, and willing to go the extra mile to connect with your audience.
Key Benefits of a LinkedIn Video Strategy:
- Stronger Professional Presence on LinkedIn: Video establishes you as a thought leader in your industry.
- Increased Reach: LinkedIn’s algorithm favors videos, boosting their visibility in user feeds.
- Enhanced Personalization: Videos let you show your personality and expertise in ways that text cannot.
Take the Leap into LinkedIn Video
Getting started with LinkedIn video might feel intimidating, but the rewards are worth the effort. With a dedicated space for video content, there’s no better time to capitalize on this format to enhance your professional presence on LinkedIn.
Sharing authentic, valuable, and engaging videos positions you as an industry leader and builds deeper connections with your audience. Whether you’re offering insights, sharing personal stories, or delivering practical tips, LinkedIn video can transform your content strategy.
Ready to make an impact? Start experimenting with LinkedIn video today and discover how it can elevate your visibility and professional network. Don’t let the opportunity pass you by—take the first step and create your first LinkedIn video now!
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
