Creating content is one thing—making sure it reaches the right audience across multiple platforms is another. Instead of treating each piece of content as a one-time effort, repurpose video content for multiple platforms to maximize its reach and effectiveness.
A simple content repurposing strategy involves starting with a video session and turning it into multiple formats that can be shared across different channels. This approach ensures your message is seen by more people while also making your content work harder for you.
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How to Repurpose Content
To repurpose video content for multiple platforms, start with one core piece and break it into multiple formats that fit different platforms. Here’s how to do it:
1. Start with a Video Session
Video is one of the most engaging content formats. Record a short-form video to create a foundational piece that can be repurposed in multiple ways.
2. Convert It into a Written LinkedIn Post
Take the key insights from your video and turn them into a concise, engaging LinkedIn post. This approach allows you to reach a professional audience and start conversations around your topic.
3. Share It with Your Email List
Your email subscribers already know and trust you, making them an ideal audience for your content. Repurpose your LinkedIn post into a short email that delivers value directly to their inbox.
4. Expand It into a Blog Post
Take the key points from your video and LinkedIn post for long-term value and develop a full-length blog article. This strategy provides a more in-depth exploration of the topic and strengthens your website’s SEO.
Read More: How to Build Expertise in B2B Marketing
Why a Content Repurposing Strategy Works
This system allows you to get more out of the content you create while tailoring it for different audiences. Instead of constantly creating from scratch, you’re working smarter by maximizing content impact.
By following this process, you:
- Reach different audiences on various platforms
- Increase content visibility without extra effort
- Strengthen your brand message through repetition
Make Your Content Work Harder
Maximizing content impact isn’t about repeating yourself—it’s about ensuring your message reaches the right people in the right format. Instead of letting great ideas fade after one post or video, use this strategy to extend their impact and grow your audience.
This week, repurpose one piece of content across different channels. You might be surprised at how much more engagement and reach you can generate with your existing content.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack