Standing out on LinkedIn requires more than just good ideas. To create content that gets noticed, you must understand your audience’s preferences and how LinkedIn’s algorithm works. Combining insights from audience analytics LinkedIn, using AI tools effectively, and listening to your audience can build a strategy that drives real engagement.
Are you struggling to boost your LinkedIn content engagement? Schedule a Discovery Call to explore simple strategies that make a difference in your content and outreach.
1. Analyze Your Metrics
Metrics can tell you a lot about what’s working and what isn’t. When reviewing your posts, focus on two key areas:
- Audience Engagement: Look for posts with the most likes, shares, and comments. These indicate what resonates with your followers and sparks interaction.
- Algorithm Boost: Identify posts that LinkedIn pushed to more users. Certain formats, keywords, or timing might have contributed to their success.
Consider LinkedIn algorithm tips to strike a balance between content your audience loves and content the platform promotes.
2. Use AI for LinkedIn Posts to Scale and Improve Content
AI tools like ChatGPT make it easier to generate content ideas and stay consistent with posting. Here are some practical ways to use it:
- Brainstorm new ideas: Use ChatGPT to generate post topics based on trends or audience questions.
- Draft posts faster: Let the AI create the first draft, then refine it with your voice and expertise.
- Test different formats: Create variations of your successful posts to keep LinkedIn content engagement high while experimenting with what works.
AI for LinkedIn posts helps you save time and maintain a steady content pipeline, ensuring you stay visible and relevant.
3. Collect Ideas from Your Audience
Your audience is one of the best sources of inspiration for content. Use polls, comments, or direct messages to discover their interests. For example:
- What challenges are they facing in their industry?
- What topics do they want to learn more about?
Keep a running list of their suggestions in a spreadsheet. Combine audience analytics LinkedIn insights with your data to ensure your content stays on point and audience-driven.
Read More: How to Boost LinkedIn Engagement with Video and Articles
4. LinkedIn Algorithm Tips That Align with Your Audience
The ideal post will engage your audience and align with LinkedIn’s algorithm. To achieve this:
- Focus on relevance: Posts that solve problems, share insights or tell a relatable story often perform well.
- Use algorithm-friendly formats: Experiment with visuals, carousels, or text-only posts to see what LinkedIn favors.
Not every post will strike both targets perfectly, but combining your data with audience feedback will help refine your strategy.
5. Test, Learn, and Evolve
LinkedIn content creation is an ongoing process. What worked a few months ago may not work now, and that’s okay. Keep testing different formats, analyzing your results, and adjusting your approach.
Stay flexible and data-driven to develop a content strategy that consistently delivers value to your audience and maximizes your reach.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
