LinkedIn offers many ways to engage your audience, but video and articles are some of the most effective tools for building a strong presence. Videos engage ideal customer profile on LinkedIn, while articles allow you to dive deeper into topics that matter to your audience. Together, they create a powerful combination for generating interest and building trust on LinkedIn.
Are you ready to increase LinkedIn ICP Engagement and create a strategy that attracts quality leads? Schedule a Discovery Call to learn more about creating content that resonates with your audience.
1. Start Using Video to Build Connection
If you’re comfortable being on camera, consider creating short LinkedIn videos. Videos make it easier for your audience to connect with you on a personal level—they can see your expressions, hear your voice, and feel your enthusiasm. Keep videos brief and on-topic. After you post, include a short summary in the text to give context and encourage LinkedIn ICP engagement.
Video posts are highly engaging and often receive more attention than text-only posts. They can help you find ICP on LinkedIn. Videos also allow you to explain complex ideas quickly, which helps build trust with viewers looking for quick, insightful content.
2. Publish Articles for Deeper Insights
In addition to videos, LinkedIn’s article feature is a great way to share longer content, similar to a blog post or newsletter. Articles cover topics that require more depth, like industry insights, guides, or case studies. They establish you as a thought leader in your field and support LinkedIn lead generation with followers.
LinkedIn articles stay visible on your profile, making it easy for new connections to explore your content anytime. This extended format also lets you reach people who prefer in-depth reading and may want more details before making a connection.
Read More: How do I get my first 100 customers?
3. Test Different Content Types
To maximize LinkedIn lead generation with followers, experiment with different types of content, such as videos, articles, text posts, and image posts. Testing allows you to see what your audience responds to best and adapt your content strategy accordingly. Mix formats to keep your content fresh and engaging for different audience preferences.
For example, try a combination of quick, insightful videos one week and follow up with a detailed article or guide the next week. This variety helps you reach a broader audience, engaging people who may prefer one content type over another.
Elevate Your LinkedIn Profile with Video and Articles
LinkedIn videos and articles on LinkedIn can elevate your profile and engage ideal customer profile on LinkedIn. Stay consistent and test different formats to learn what works best and build a stronger presence on LinkedIn.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
