As a founder, it’s important to test if people are willing to pay for what you offer—even if your final product isn’t ready yet. One of the best ways to do this is by offering something small or incremental for sale early on. This could be a simplified version of your product, a service, or […]
Why You Should Offer Something to Buy Early in Your Startup Read More »
As a founder, you’re likely full of ideas. New strategies, product concepts, and marketing tactics are constantly popping up in your mind. But without a system to capture and organize these ideas, your brain gets cluttered, and important thoughts can slip through the cracks. This is where a “spark file” becomes invaluable. A spark file
Why Every Founder Needs a Spark File Read More »
If you’re looking to scale outreach efforts, leveraging a virtual assistant (VA) can be a game-changer. Provide them with the right tools and a simple process to streamline your lead generation and focus on other key tasks. Here’s how to get started on your sales outreach with virtual assistants. Want to improve your outreach and
How to Scale Your Outreach Using Virtual Assistants Read More »
As a B2B strategist, staying organized is key to getting things done effectively. Over the years, I’ve developed a simple B2B productivity system that helps me manage tasks, meetings, and creative thinking. It’s called the three-notebook system, and it has been a game changer for me and my clients. Looking for ways to streamline your
The Three-Notebook System for B2B Success Read More »
An entrepreneur capture system is essential for keeping track of your ideas, tasks, and content. With so many moving parts in business, it’s easy for great ideas to slip through the cracks. Here’s a simple four-part system I use to make sure that never happens. Looking for ways to streamline your sales and marketing processes?
The Capture System Every Entrepreneur Needs Read More »
Every entrepreneur faces tough times. For me, a critical low point in my business journey came when I was dealing with a significant amount of debt. I was close to collapsing the business, but one book changed everything. It provided the tactics and business turnaround strategies leading to a profitable business and a strong exit.
How the Right Playbook Can Turn Around Your Business Read More »
Running a small business comes with many challenges, and one of the biggest is managing finances. Many founders and entrepreneurs assume that if their business is making sales, everything else will fall into place. But the reality is, financial management is one of the top reasons small businesses fail. From handling taxes to managing late
Why Understanding Finances Is Critical for Small Business Success Read More »
Founders and entrepreneurs often focus on product development, but understanding marketing and business fundamentals is just as critical for success. Without a strong grasp of these areas, even the best product or service can struggle to gain traction. Books are a great resource for founders who want to improve their business and marketing skills and
Essential Books for Founders: Mastering Marketing and Business Basics Read More »
Many founders launch startups because they see a problem and create a product or service to solve it. Often, they’re motivated by personal experience or a gap in the market. However, while they may be experts in their product, many struggle with how to sell it. Sales and business development are entirely different skill sets—and
Why Founders Struggle with Sales and Business Development Read More »
When you hand over your marketing budget to a lead generation agency, you need to know exactly what you’re getting in return. Your top priority should be clear: generating qualified leads. This should be the primary Key Performance Indicator (KPI) when hiring a lead generation agency. They should confidently tell you how many leads you
What You Should Expect When Hiring a Lead Generation Agency Read More »
