Author name: Bill Rice

How to Create a Powerful Positioning Statement and Manifesto for Your Startup

Every successful startup needs a clear positioning statement to define who and what makes them unique. A manifesto takes it further, serving as the core philosophy that drives decisions and inspires the team. In this guide, I’ll walk through a seven-step process to create a positioning statement and a compelling manifesto to help your business […]

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8 Must-Read Books for Entrepreneurs: Sales, Marketing, and Business Development

Entrepreneurs or startup founders may struggle to balance product development with sales, marketing, and business growth. A great product or service is crucial, but learning how to market, sell, and manage your business effectively is equally important. Here are eight must-read books for entrepreneurs that can provide invaluable insights for refining business strategies and taking

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How to Generate Leads: Step-by-Step Guide for Startups

Generating leads may seem challenging, but with a clear plan, it’s easier than you think. This step-by-step lead generation guide walks you through creating a reliable lead generation system. It’s ideal for all levels of business from startups to established organizations looking to refine their strategy.  Read on to learn how to generate leads for

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LinkedIn Lead Generation: A Simple 4-Step Process

Lead generation on LinkedIn doesn’t have to be complicated. Many people overlook the basics of LinkedIn lead generation, thinking they need to jump straight into paid ads. But you can generate leads organically by following simple steps, much like networking at an in-person conference. Here’s an easy four-step process to start generating leads on LinkedIn.

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What to Expect When Hiring a Lead Generation Agency

Choosing a lead generation agency can be a game-changer for your business, but understanding what to expect is essential for making the right decision. Many agencies specialize in different marketing tactics, but not all are equipped to deliver the leads you need. This article will cover four lead generation agency tips to ensure you make

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How to Reach $500,000 in ARR: A Step-by-Step Guide

Reaching $500,000 in Annual Recurring Revenue (ARR) is a significant milestone for any startup. It’s a number that can attract the attention of investors and solidify your business foundation. This guide will walk you through a simple, actionable plan to hit that target, based on my experience in starting and growing businesses. Want to build

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How to Use LinkedIn Sales Navigator for B2B Lead Generation

LinkedIn Sales Navigator is an excellent tool for B2B lead generation, allowing you to build targeted lead and account lists and helping you connect with your ideal prospects. Whether you’re softening the battlefield for future outreach or identifying new leads, Sales Navigator is the perfect place to start. This guide will explain how to use

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B2B Marketing for Beginners: A Simple Guide to Get Started

Getting started with B2B marketing can feel overwhelming, especially if you’re a new founder or product person stepping into marketing. The good news is that building your marketing engine doesn’t have to be complicated. You just need a clear process. In this simple B2B marketing guide, I’ll break down the steps of B2B marketing for

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How to Make Cold Email Outreach Work (Without It Feeling Cold)

Cold email outreach doesn’t have to feel cold. The secret to successful cold email lead generation is simple: develop a warm personalized email strategy from the start.  Let’s explore how to create a warm, personalized email strategy that doesn’t involve scaling with hundreds of domains or sending thousands of impersonal emails. This approach works for

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8 Steps to Build a Winning B2B Marketing Strategy

When creating a B2B marketing strategy, it’s easy to dive right into tactics. But jumping in too soon often leads to mistakes. Instead, follow a clear, step-by-step process to stay on track and align with your business goals. Here are the eight essential steps I use to build successful B2B marketing campaigns. If you’re looking

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