If you’ve been on social media recently, you’ve likely noticed video content everywhere. Platforms like LinkedIn, Instagram, and YouTube prioritize short-form video, making it one of the best ways to boost engagement and reach more people. Whether you’re using LinkedIn video posts, Instagram Reels, or YouTube Shorts, video content for social media offers a significant advantage.
Want to learn how to drive engagement with video marketing for LinkedIn and Instagram? Schedule a Discovery Call to explore strategies that could work for your brand.
1. Why Video is Taking Over Social Media
Social media algorithms are designed to reward content that keeps people engaged, and video does just that. Videos are more likely to capture attention and encourage viewers to stick around longer compared to text or images. As a result, platforms are promoting video content heavily, and brands using video are seeing greater reach.
- Short-form videos, especially those between 15-60 seconds, are increasingly popular. These quick, digestible videos are perfect for today’s fast-scrolling audience.
- A social media video strategy can improve your chances of reaching and engaging a broader audience.
2. LinkedIn’s Shift Toward Video Content
LinkedIn has started embracing video content in a big way. Native video posts, LinkedIn Stories, and similar updates are designed to boost visibility for users and brands alike. Video content on LinkedIn often gets more engagement than traditional posts, meaning companies incorporating video into their LinkedIn strategies are seeing increased interactions and reach.
- LinkedIn is a top platform for B2B companies, so using video here makes sense. A short video message, quick tip, or industry update can be an effective way to connect with professionals and decision-makers.
Read More: How to Master B2B Lead Generation Through Content Marketing
3. How to Create an Effective Short-form Video for Engagement
Creating a short-form video for engagement doesn’t have to be complicated. Focus on topics that answer common questions, offer quick tips, or highlight a new idea. Here are some ideas to get started:
- Quick Tips: Share a valuable industry tip or strategy in under a minute.
- Behind-the-scenes: Give a glimpse of your process or show how a product works.
- Client Success Stories: Share quick testimonials or stories that showcase results.
Tip: Use captions whenever possible, as many viewers watch videos without sound. Keep your videos engaging, clear, and to the point. This type of content is more likely to be shared and generate interest.
4. The Importance of a Social Media Video Strategy
Adding video to your content plan doesn’t mean you have to stop using other types of content. Instead, make it a regular feature alongside your blogs, posts, and images. A variety of content types improves your chances of reaching different segments of your audience.
- Aim to post videos regularly, as consistency is key.
- Use analytics to track what’s working and adjust your approach based on what resonates best with your audience.
Final Thoughts
Video content for social media is essential. It’s a high-engagement format that reaches more people, especially on platforms like LinkedIn and Instagram. Short-form videos connect with your audience dynamically and memorably, keeping your brand at the forefront.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
