Blogging used to be a big part of B2B marketing strategies, but things have changed. Today, there are more effective ways for B2B decision-maker engagement. Here’s why I stopped blogging for B2B marketing and what I’m doing instead.
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1. Content Saturation in B2B
The explosion of AI-generated content has led to content saturation in B2B. The cost of creating content is dropping fast, which means there’s more content out there than ever. This makes it harder for blog posts to stand out. When everyone produces massive amounts of content, your audience is overwhelmed with choices, making it difficult to capture their attention with traditional blogging.
2. Changing Content Preferences
People, especially B2B decision-makers, are changing how they consume content. Google’s new Gemini AI now summarizes search results, reducing the need for users to click on long-form blogs. At the same time, there’s a growing demand for more visual and interactive content, like infographics and video. Business leaders don’t have the time to read lengthy posts—they prefer quick, engaging formats that get to the point.
Read More: 8 Steps to Build a Winning B2B Marketing Strategy
3. Mobile Consumption
Most content is now consumed on mobile devices. With everyone glued to their phones, long-form blog posts are harder to read and engage with. Mobile-friendly, short-form content, especially video, is becoming the preferred format. Blogs just don’t perform as well on smaller screens.
What I’m Doing Instead
The shift away from blogging has led me to focus on video content. It’s what people prefer to consume, and all major platforms are optimizing for it. For B2B, LinkedIn is where your ideal customers are, clearly labeled with their roles and easy to target. I’m also focusing on email marketing—it’s old school, but getting into someone’s inbox is still one of the most effective ways of B2B decision-maker engagement.
As content preferences evolve, so should your B2B content marketing strategy. Video and email are far more effective than traditional blogging for B2B marketing today. Focus on these to engage your audience where they are most active and responsive.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
