Many businesses underestimate the importance of call to action on websites. In fact, 7 out of 10 business websites lack a CTA entirely, which could be costing them leads, sales, and valuable engagement. If your site isn’t driving conversions, it may simply be missing a clear direction for visitors on what to do next.
Do you want to increase business website lead generation? Schedule a Discovery Call today to learn how effective website CTAs can make a difference.
Why Effective Website CTAs Matter for Lead Generation
A website without CTAs risks leaving visitors confused—or worse, causes them to leave without taking any action. When a potential customer visits your website, they may be interested in your services or products, but without a clear next step, that interest can fade. CTAs bridge the gap by guiding visitors to sign up, schedule a call, or download a guide.
- Effective website CTAs support sales teams by increasing contact and conversion rates. When a site visitor fills out a form or books a call, they actively engage with your brand, making it easier for your team to follow up. Without CTAs, your visitors are left without a clear path to convert, costing your business valuable leads.
The Missing Element on Many Business Websites
From startups to established businesses, we frequently see companies focusing heavily on cold outreach and lead-generation efforts, yet their websites aren’t pulling their weight. Often, the reason is simple—they lack clear CTAs.
Imagine you’re a prospect browsing a website. You’re interested but uncertain about what to do next. If there’s no “Learn More” or “Get Started” button, you’re likely to leave and find a competitor’s site that makes it easy. This is how businesses lose potential customers—by not actively engaging and guiding visitors toward a clear action.
Read More: 5 Lead Generation Strategies for Tech Startups
Place and Optimize Website CTAs
A good CTA is more than just adding a button; it’s about ensuring the button is visible and relevant to the visitor’s journey. Here are some key tips:
- Keep It Clear and Actionable: Use direct language that clearly states what will happen. Phrases like “Book a Demo,” “Download Our Guide,” or “Contact Us” work well.
- Make It Stand Out: Ensure your CTA button is easy to spot. Place it in high-traffic areas on your page, like the top of your homepage, within content, or at the bottom of key sections.
- Use CTAs at Key Points: Strategically place CTAs on each page where they are most relevant, like after a testimonial or a service explanation.
- Experiment with Placement and Text: Test where CTAs perform best on your site and try different wording. Sometimes a small change, like switching from “Sign Up Now” to “Get Started Today,” can make a big difference.
The Importance of call to action on websites can’t be denied. If you optimize website CTAs on every page, you can optimize your company for business website lead generation. Whether visitors are on your homepage or reading an article, a well-placed CTA invites them to take the next step.
Small Changes, Big Results
If your website doesn’t support your sales team or generate leads, it’s time to examine whether it includes effective CTAs. Remember, a CTA can be the deciding factor in converting a visitor into a customer. Don’t let your site miss out on capturing potential leads.
Your website’s goal should be to engage visitors and encourage action, which starts with clear, simple CTAs on every page.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
